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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

31 itemsshowing 1–24

Real estate

1,090entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
184
scripts
96
checklist items
315
  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Five stars from a buyer

    {NAME}, thank you so much for your review. The whole team still remembers the {DETAIL_FROM_REVIEW} you mentioned. We wish you many happy years in your new home, and if a question about building fees, utilities, or paperwork comes up after the move, {AGENT} is one message away. {AGENCY}

    23 templates · 5 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sDoor to balcony in one take (30s)

    The front door opens and the gimbal moves in at eye level · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · ‘We're touring this home in one take, no cuts, from the front door to the balcony.’

    19 scripts · 5 groupsMembers only

  • Checklist18 min

    Campaign setup and launch

    • The Meta business portfolio is verified, and the payment method on the ad account is set up under the agency's legal name.
    • The ad account has at least two admins and isn't tied to a single personal profile.

    46 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only

  • Copy template20 min

    Caption templates

    Net vs. gross square meters

    Which square meters are you looking at? Net m²: the space you actually use inside the apartment. Gross m²: that plus walls and a share of common areas; how balconies are counted can vary by project. Our listings show both. Take our {ROOM_COUNT} in {NEIGHBORHOOD}: {NET_SQM} m² net, {GROSS_SQM} m² gross. When you compare listings, compare net to net. Leave your questions in the comments.

    20 templates · 5 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Buyer welcome

    Subject: {NAME}, let's put your search on one page Preview: Your criteria, a first shortlist, and the next step Hi {NAME}, Thanks for reaching out through {SOURCE}. Here's what I noted from our conversation: you're looking for a {ROOM_TYPE} home in {AREAS}, with a budget of {BUDGET}, and you're planning to move {MOVE_TIMING}. You'll find a first shortlist matching those criteria attached. Next to each listing I've written the net m², building fees, building age, and occupancy permit status; anything I don't know yet is marked ‘to be checked.’ If any of your criteria look wrong, just reply to this email. {AGENT} {AGENCY} · Authorization certificate no: {LICENSE_NO}

    23 templates · 5 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3sHard facts (15s)

    The door opens and the camera walks straight to the living-room window · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · floor {FLOOR} · ‘{NEIGHBORHOOD}: {NET_SQM} square meters net, {ORIENTATION}-facing.’

    23 scripts · 6 groupsMembers only

  • Checklist16 min

    Listing shoot and content production

    • Written permission to shoot and publish is in hand from the owner, and from the tenant if one lives there.
    • The listing fact sheet is ready: net and gross m², floor, aspect, building fees, title status, and price.

    47 items · 6 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Hard facts angle

    Primary text: {NEIGHBORHOOD}, {ROOM_COUNT}, {NET_SQM} m² net, floor {FLOOR}, {ASPECT}-facing. Building fees {FEES}, building {BUILDING_AGE} years old, occupancy permit status: {PERMIT_STATUS}. Price: {PRICE}. The floor plan and all the photos are in the listing. Message us on WhatsApp for a viewing and we'll suggest two times. {AGENCY} · Authorization certificate no.: {LICENSE_NO} Headline: {ROOM_COUNT} in {NEIGHBORHOOD}, {NET_SQM} m² net Description: Price and fees listed

    20 templates · 5 groupsMembers only

  • Script28 min

    Story sequences

    Frame 1Guess the m² (6 frames)

    A locked-off wide shot from the living-room entrance · New listing · {NEIGHBORHOOD} · {ROOM_COUNT} · none

    22 scripts · 5 groupsMembers only

  • Checklist18 min

    Profile, website, and Google profile audit

    • The agency name, address, and phone match the storefront sign exactly, and the business name has no keywords or phrases like ‘best.’
    • The primary category is real estate agency, and the extra categories are limited to services actually offered.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    RSA: apartments for sale by district

    Headlines: Apartments for Sale {DISTRICT} 2 and 3 Bed Homes in {DISTRICT} Net and Gross m² Listed Listings With Floor Plans We Work With Written Contracts Weekend Viewings Available Help Through Title Transfer Descriptions: Listings in {DISTRICT} with net m², floor, fees, and occupancy permit status. Call to view. Photos, video, and floor plans for every listing. Every step to title day is in writing.

    20 templates · 5 groupsMembers only

  • Script35 min

    Sales call and voice message scripts

    Inbound call: the listing has sold (3 min)

    Opening (0–20s) · ‘Hello, {AGENCY}, this is {AGENT}. Which listing are you calling about?’ · Write down the listing code and check its status in the CRM.

    23 scripts · 6 groupsMembers only

  • Checklist17 min

    Lead follow-up and sales process

    • The in-hours first-reply target is written down (for example, 5 minutes), and the whole team knows it.
    • Leads from the portals, Instagram, WhatsApp, forms, and phone all land in a single CRM or inbox.

    46 items · 6 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Homepage hero

    Headline: Buying, selling, and renting in {AREA}, every step in writing. Subheadline: {AGENCY} is a licensed agency that has worked in {AREA} for {YEARS} years. Our listings show net m², building fees, and title status on the first screen. Primary button: Browse listings Secondary button: Request a free valuation Trust line: Authorization certificate no.: {LICENSE_NO} · {ADDRESS}

    20 templates · 5 groupsMembers only

  • Checklist17 min

    Weekly and monthly performance review

    • Last week's spend, leads, and viewings are in one table.
    • Leads by source (portal, Meta, Google, referral) were compared with the week before.

    46 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.