Ad Copy and Creative Copywriting

What you'll be able to do after this course

• Write the same offer from 6 different angles
• Test the hook, body, and call to action separately
• Persuade without overpromising
• Plan the copy and the creative together

Who it's for

• Ad copywriters

• Social media managers

• Agency teams

1. 01Foundations3 items · 58 min

   1. The job of copy: stopping the right person, not persuadingLesson19 min
   2. Hook, body, CTA: testing the three parts separatelyLesson21 min
   3. Collecting your audience's own wordsLesson18 min
2. 02Finding the angle4 items · 1h 20m

   1. 6 angles: fear, gain, identity, convenience, proof, comparisonLesson25 min
   2. How to write healthcare promises without exaggeratingLesson22 min
   3. To show the price or notLesson17 min
   4. The honest way to create urgencyLesson16 min
3. 03Format4 items · 59 min

   1. Primary text length and where it gets cut offLesson15 min
   2. What the headline and description fields are forLesson14 min
   3. Emojis, line breaks, readabilityLesson12 min
   4. Making copy and visuals work togetherLesson18 min
4. 04Testing3 items · 44 min

   1. The one-variable rule in A/B testingLesson19 min
   2. Scaling the winning copyLesson16 min
   3. Ad copy formula libraryFile9 min

Instructor