The copy that clinic and medical-tourism marketers rewrite every week, ready to go: Reels hooks, ad and WhatsApp templates, call scripts, checklists, frameworks, guides, and glossaries. Fill in the variables for your clinic and put it to work.
The first part of every item is free to read. The full item comes with membership.
80 items
Hook bankContent and social media
50 opening lines in five patterns: curiosity, myth-busting, number, mistake, and comparison. Written for dental, aesthetic, and hair transplant clinics, within health advertising rules.
Hook bankContent and social media
30 hooks that turn the questions you hear every week on WhatsApp and in consultations into a 3-second opener: price, fear, timing, trust, and recovery.
Hook bankContent and social media
30 first-slide title formulas that get people to swipe, each with a dental, aesthetic, or hair transplant example. No promises, no superiority claims.
Copy templateContent and social media
A five-part caption structure for posts that explain a treatment, plus three filled-in examples: implants, FUE hair transplant, and rhinoplasty.
Copy templateContent and social media
A caption structure for behind-the-scenes posts about prep, sterilization, and the lab, with three ready-to-use examples and a privacy check before you film.
Copy templateContent and social media
A caption structure for posts that answer one patient question clearly, plus a carousel slide order and three examples: anesthesia, timing, and candidacy.
FrameworkAdvertising
How to adapt problem-agitate-solve to health ads without fear marketing: a compliance note for each step and two worked examples.
FrameworkAdvertising
Useful, ultra-specific, unique, and timely: the 4U formula adapted to health advertising rules, plus a bank of 20 headlines for Meta lead ads.
Copy templateAdvertising
10 fill-in-the-blank primary-text templates for Meta lead ads, each from a different compliant angle: process, doctor, patient question, decision guide, medical tourism, and more.
Copy templateAdvertising
15 headlines of up to 30 characters, 4 descriptions of up to 90, pinning notes, and a pre-launch check for a dental implant search campaign.
Copy templateMedical tourism
15 headlines, 4 descriptions, pinning notes, and market warnings for hair transplant search ads aimed at English-speaking markets like the UK, Ireland, and the US.
Copy templateAdvertising
Fill-in copy for a treatment landing page, section by section: hero, trust, process, doctor, FAQ, and CTA, with each section's job and compliance limit.
Hook bankAdvertising
40 soft and direct calls to action for awareness, consideration, decision, and re-engagement, plus Meta button picks and the CTAs to avoid in healthcare.
Message templateAdvertising regulations
Message templates for asking patients for feedback and getting KVKK-compliant explicit consent, where that feedback can be used, and why it must never become a medical claim.
Message templateContent and social media
Reply templates for positive, neutral, and negative Google reviews that never confirm someone is a patient or reveal treatment details, and that move the conversation to a private channel.
Copy templateContent and social media
A 150-character bio template for a clinic account, three examples, name-field rules, and a plan for six highlight covers that moves profile visitors toward booking.
ScriptContent and social media
A five-frame Instagram Story script: question, answer, trust, process, and CTA, with on-screen text, visuals, stickers, and what to measure for each frame.
Plan and calendarContent and social media
Slide-by-slide skeletons for seven carousel types: myth vs. fact, process, checklist, mistakes, comparison, timeline, and FAQ, with example topics.
Message templateSales
Three emails sent to new form inquiries on days 0, 2, and 5: subject lines, body copy, send conditions, and what stops the sequence.
Plan and calendarContent and social media
One content angle and two hooks for every month, tied to how patients actually behave: vacations, wedding season, school calendars, and year-end. No made-up stats.
ScriptVideo
A six-scene treatment explainer the doctor delivers to camera, with timing, visuals, on-screen text, and voiceover, line by line. Zirconia crown example plus a template for any treatment.
ScriptVideo
A 30-second format where the doctor corrects one common misconception: section-by-section script, blank template, three ways to film it, and myth candidates to run by the doctor.
ScriptMedical tourism
A 35-second POV script from airport to hotel to clinic to city, with scenes, on-screen text, and voiceover. Builds trust without prices, promised results, or patient faces.
ScriptVideo
An eight-scene, timestamped “day at the clinic” script, from sterilization to lock-up, with visuals, on-screen text, and voiceover. Includes filming rules that protect patient privacy.
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.