FrameworkAdvertising
The PAS framework for health ads
How to adapt problem-agitate-solve to health ads without fear marketing: a compliance note for each step and two worked examples.
- ad copy
- pas
- meta
10 min2 templatesMembers only
80 ready-to-use items for clinic marketing
The copy that clinic and medical-tourism marketers rewrite every week, ready to go: Reels hooks, ad and WhatsApp templates, call scripts, checklists, frameworks, guides, and glossaries. Fill in the variables for your clinic and put it to work.
The first part of every item is free to read. The full item comes with membership.
All items
8 items
FrameworkAdvertising
The 4U headline framework for lead ads
Useful, ultra-specific, unique, and timely: the 4U formula adapted to health advertising rules, plus a bank of 20 headlines for Meta lead ads.
- headlines
- lead ads
- meta
7 min24 entriesMembers onlyFrameworkContent and social media
Content pillars worksheet for clinics
Questions, a fill-in worksheet, and a completed dental clinic example for defining 4–5 content pillars in a 60-minute session with the clinic.
- content pillars
- strategy
- clinic
12 min7 entriesMembers onlyFrameworkAdvertising
Budget scaling: vertical, horizontal, or wait
Rules of thumb for deciding when, how much, and how to raise budget on a winning campaign, including the situations where you should wait.
- budget
- scaling
- meta
10 minMembers onlyFrameworkMeasurement
UTM naming convention template
One rule set for source, medium, campaign, and content: values that fit GA4 channel grouping, ready-made parameters for Meta and Google, and a log sheet.
- utm
- ga4
- naming conventions
10 min4 templatesMembers onlyFrameworkAI
A 7-part prompt-writing framework
A prompt skeleton built from role, task, context, format, constraints, examples, and a self-check, with a weak prompt rewritten step by step.
- prompts
- ai
- framework
12 min3 templatesMembers onlyFrameworkMedical tourism
Lead qualification questions for medical tourism
10 questions and a simple scoring table that sort an international inquiry into hot, warm, or cold within the first two touches, without collecting more health data than you need.
- medical tourism
- lead qualification
- lead scoring
8 min15 entriesMembers onlyFrameworkSales
CRM pipeline stages for clinics, with exit criteria
A 9-stage pipeline from new lead to aftercare: what each stage means, the criterion for moving on, who owns it, and lost reasons, so the whole team speaks the same language.
- crm
- pipeline
- sales process
9 min13 entriesMembers only
Members get every item in full
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.