UTM naming convention template
One rule set for source, medium, campaign, and content: values that fit GA4 channel grouping, ready-made parameters for Meta and Google, and a log sheet.
- utm
- ga4
- naming conventions
- Type
- Framework
- Topic
- Measurement
- Time
- 10 minutes
- Inside
- 4 copy-ready templates, 2 tables, and 1 field note
- Added
- October 14, 2026
When UTMs are inconsistent, GA4 splits one campaign across five rows and the channel report fills up with 'Unassigned'. Everyone on the team, including agencies and freelancers, uses this standard the same way. A link that breaks the rules doesn't go live.
The rest is for members
The rest of this item includes 4 copy-ready templates, 2 tables, and 1 field note. Members see the full version and can copy any template in one click.
Locked sections
- General rules
- Ready-made parameters
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