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Tracking: GA4, Pixel, and CAPI

The setup that shows what your ads really bring in

Content
12 lessons
Total length
3h 46m
Last updated
July 5, 2026
Video language
Turkish
Instructor: Mert BakırcıAI, Software, and Ad Management

What you'll be able to do after this course

  • Set up the pixel and the Conversions API together
  • Report on the appointment funnel in GA4
  • Spot and fix missing data
  • Reconcile the numbers in your ad platform with real appointments

Who it's for

  • Ad specialists

  • Website managers

  • Marketing managers who rely on data

Curriculum: 3 modules · 12 items

3h 46m total

  1. Setup4 items · 1h 26m
    1. The Meta pixel and event structureLesson20 min
    2. Why the Conversions API (CAPI) is a mustLesson23 min
    3. Setting up with Google Tag ManagerLesson24 min
    4. GA4 property and data stream settingsLesson19 min
  2. Events4 items · 1h 10m
    1. Which events to track: the 7 essentialsLesson21 min
    2. Defining a WhatsApp click as an eventLesson16 min
    3. Form submissions and the thank-you pageLesson15 min
    4. Event parameters and match qualityLesson18 min
  3. Reporting4 items · 1h 10m
    1. Building a funnel report in GA4Lesson22 min
    2. Traffic source report by channelLesson19 min
    3. Why your ad platform and GA4 show different numbersLesson20 min
    4. Monthly performance report templateFile9 min

Start your membership to watch the lessons.

See plans

Instructor

Mert Bakırcı

AI, Software, and Ad Management

Builds the campaign, tracking, and AI side of the work.

Mert builds Meta and Google campaigns, sets up the tracking stack (pixel, CAPI, GA4), and turns the data into decisions.

In screen-recorded lessons, he walks through the technical side, from account structure to budget scaling and from the prompt library to automation.

  • Meta & Google ads
  • Tracking and CAPI
  • AI and automation
  • Budget scaling

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Tracking: GA4, Pixel, and CAPI · DFX Community