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80 ready-to-use items for clinic marketing

The copy that clinic and medical-tourism marketers rewrite every week, ready to go: Reels hooks, ad and WhatsApp templates, call scripts, checklists, frameworks, guides, and glossaries. Fill in the variables for your clinic and put it to work.

The first part of every item is free to read. The full item comes with membership.

All items

14 items

  • Plan and calendarContent and social media

    7 carousel structures, slide by slide

    Slide-by-slide skeletons for seven carousel types: myth vs. fact, process, checklist, mistakes, comparison, timeline, and FAQ, with example topics.

    • carousel
    • instagram
    • content structure
    10 min7 templatesMembers only
  • Plan and calendarContent and social media

    Seasonal content angles: 12 months of hooks

    One content angle and two hooks for every month, tied to how patients actually behave: vacations, wedding season, school calendars, and year-end. No made-up stats.

    • content calendar
    • seasonal
    • hooks
    12 min12 entriesMembers only
  • Plan and calendarVideo

    One shoot day, 8 Reels: shot list and schedule

    A prep timeline, a shot list for each Reel, an hour-by-hour schedule, and a copy-ready call sheet for getting 8 Reels out of one day with the doctor.

    • shoot day
    • shot list
    • reels
    10 min21 entriesMembers only
  • Plan and calendarContent and social media

    30-day content calendar with a content mix

    A 30-day calendar for a clinic account: 20 posts, a 40/25/20/15 split across four categories, a daily Stories routine, and a row template to paste into your spreadsheet.

    • content calendar
    • content mix
    • planning
    12 min34 entriesMembers only
  • Plan and calendarContent and social media

    One long video, 10 pieces: a repurposing map

    A map, a three-week publishing order, and a transcript-to-plan prompt for splitting one 20–30 minute doctor interview or live session into 10 separate pieces of content.

    • repurposing
    • long-form video
    • planning
    10 min10 entriesMembers only
  • Plan and calendarVideo

    50 B-roll shots for clinics

    50 B-roll shots in 7 areas, from the entrance and sterilization room to the lab and the city, each with movement and length. Plus a file-naming template for a one-day archive shoot.

    • b-roll
    • shot list
    • archive
    10 min50 entriesMembers only
  • Plan and calendarAdvertising

    Creative testing plan: 3 concepts, 3 hooks, 3 formats

    A three-round plan that tests concept, hook, and format without launching 27 variants at once, with decision rules, naming, and a test log template.

    • creative testing
    • meta
    • hooks
    15 min2 templatesMembers only
  • Plan and calendarAdvertising

    Retargeting audience map

    A map that layers engagers, video viewers, site visitors, and leads by how warm they are, with time windows, messages, and exclusions for each layer.

    • retargeting
    • audiences
    • meta
    12 min6 entriesMembers only
  • Plan and calendarAdvertising

    Google Ads search campaign structure for clinics

    A campaign and ad group structure split by brand, treatment, and local intent, plus settings, conversion setup, assets, and a compliant headline pool.

    • google ads
    • search campaigns
    • account structure
    15 min9 entriesMembers only
  • Plan and calendarAdvertising

    Negative keyword starter list for clinics

    Grouped negative keywords for job seekers, free-care searches, DIY, students, and unrelated meanings, with match-type rules and a routine for adding more.

    • google ads
    • negative keywords
    • search terms
    8 min5 templatesMembers only
  • Plan and calendarMeasurement

    GA4 event plan for a clinic website

    Which events to track on a clinic website, their parameters, and which ones become key events, with naming rules, CRM stages, and KVKK limits.

    • ga4
    • event plan
    • tracking
    15 min10 entriesMembers only
  • Plan and calendarMeasurement

    Monthly client report structure

    An eight-part monthly report a clinic owner can read and act on, with a cover email and a list of what to leave out.

    • reporting
    • agency
    • client management
    12 min2 templatesMembers only
  • Plan and calendarSales

    Follow-up after a quote: days 0, 1, 3, 7, and 14

    A 14-day plan for when, on which channel, and with what message to follow up after you send a quote. Every touch adds something new, with zero pressure.

    • follow-up
    • quote
    • whatsapp
    7 min5 templatesMembers only
  • Plan and calendarAgency operations

    Client kickoff meeting: a 90-minute agenda

    A minute-by-minute agenda for running your first meeting with a new clinic client without losing focus, with the questions to ask, a prep list, and the recap message to send afterward.

    • agency
    • meetings
    • agenda
    8 min7 entriesMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.

Content library · DFX Community