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80 ready-to-use items for clinic marketing

The copy that clinic and medical-tourism marketers rewrite every week, ready to go: Reels hooks, ad and WhatsApp templates, call scripts, checklists, frameworks, guides, and glossaries. Fill in the variables for your clinic and put it to work.

The first part of every item is free to read. The full item comes with membership.

All items

13 items

  • Copy templateContent and social media

    Caption template: treatment explainer

    A five-part caption structure for posts that explain a treatment, plus three filled-in examples: implants, FUE hair transplant, and rhinoplasty.

    • captions
    • templates
    • instagram
    10 min4 templatesMembers only
  • Copy templateContent and social media

    Caption template: behind the scenes at the clinic

    A caption structure for behind-the-scenes posts about prep, sterilization, and the lab, with three ready-to-use examples and a privacy check before you film.

    • behind the scenes
    • captions
    • trust
    8 min4 templatesMembers only
  • Copy templateContent and social media

    Caption template: FAQ answer post

    A caption structure for posts that answer one patient question clearly, plus a carousel slide order and three examples: anesthesia, timing, and candidacy.

    • faq
    • captions
    • carousel
    8 min5 templatesMembers only
  • Copy templateAdvertising

    10 primary-text templates for Meta lead ads

    10 fill-in-the-blank primary-text templates for Meta lead ads, each from a different compliant angle: process, doctor, patient question, decision guide, medical tourism, and more.

    • meta
    • lead ads
    • primary text
    12 min10 templatesMembers only
  • Copy templateAdvertising

    Google Ads RSA bank: dental implants

    15 headlines of up to 30 characters, 4 descriptions of up to 90, pinning notes, and a pre-launch check for a dental implant search campaign.

    • google ads
    • rsa
    • dental implants
    15 min19 entriesMembers only
  • Copy templateMedical tourism

    Google Ads RSA bank: hair transplant for English speakers

    15 headlines, 4 descriptions, pinning notes, and market warnings for hair transplant search ads aimed at English-speaking markets like the UK, Ireland, and the US.

    • google ads
    • rsa
    • hair transplant
    15 min19 entriesMembers only
  • Copy templateAdvertising

    Landing page copy template, section by section

    Fill-in copy for a treatment landing page, section by section: hero, trust, process, doctor, FAQ, and CTA, with each section's job and compliance limit.

    • landing page
    • templates
    • compliance
    20 min6 templatesMembers only
  • Copy templateContent and social media

    Instagram bio and highlights for a clinic profile

    A 150-character bio template for a clinic account, three examples, name-field rules, and a plan for six highlight covers that moves profile visitors toward booking.

    • instagram
    • bio
    • highlights
    10 min4 templatesMembers only
  • Copy templateContent and social media

    UGC creator brief template

    A brief for content creators working with a clinic: deliverables, key message, compliance limits, ad disclosure, usage rights, and approvals. Copy it and fill it in.

    • ugc
    • creators
    • brief
    12 min5 checklist itemsMembers only
  • Copy templateSales

    Template for presenting a treatment plan and quote

    A one-page quote outline that presents the doctor-approved plan clearly, transparently, and without pressure: what's included, what isn't, how long it's valid, and the next step.

    • quote
    • treatment plan
    • templates
    10 min13 entriesMembers only
  • Copy templateAgency operations

    Proposal outline for clinic marketing services

    A 9-section outline for the proposal you send a clinic owner: current situation, goals, scope, timeline, fees, responsibilities, and a compliance note, with tips for each section.

    • agency
    • proposal
    • templates
    12 min9 entriesMembers only
  • Copy templateAgency operations

    Monthly retainer scope: in, out, and change requests

    A scope document to attach to the contract: monthly deliverables, out-of-scope work, the change-request process, approval times, and rollover rules. It stops scope creep before it starts.

    • agency
    • scope
    • contract
    10 min2 templatesMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.

Content library · DFX Community