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80 ready-to-use items for clinic marketing

The copy that clinic and medical-tourism marketers rewrite every week, ready to go: Reels hooks, ad and WhatsApp templates, call scripts, checklists, frameworks, guides, and glossaries. Fill in the variables for your clinic and put it to work.

The first part of every item is free to read. The full item comes with membership.

All items

15 items

  • GuideVideo

    Editing rhythm: cuts, captions, and 9:16 safe zones

    Cut timing for vertical video, keeping captions in rhythm, and 1080×1920 safe-zone measurements. Starting tempos by video type, plus a watch-through checklist before delivery.

    • editing
    • pacing
    • safe zones
    8 min10 entriesMembers only
  • GuideVideo

    Reels caption and on-screen text style guide

    Clear specs for caption size, line length, contrast, and timing in vertical video, plus a style sheet to hand your editor and a pre-publish caption check.

    • captions
    • on-screen text
    • editing
    7 min10 entriesMembers only
  • GuideVideo

    Cover frame rules for Reels and Shorts

    Sizes, 9 rules, title formulas, and a pre-publish check for cover frames that don't get cropped in the profile grid, are readable at small sizes, and stay compliant.

    • cover frame
    • reels
    • youtube shorts
    6 min9 entriesMembers only
  • GuideAdvertising regulations

    Music and sound licensing for brand accounts

    Which music is generally safe on clinic and brand accounts and which is risky: platform libraries, stock music, common myths, and a license log template. Not legal advice.

    • music licensing
    • copyright
    • compliance
    8 min5 entriesMembers only
  • GuideAI

    AI video workflow: from script to edit

    Which AI tools to use at the script, voice, B-roll, and edit stages, the human check at each step, and the parts of health content you should never hand to AI.

    • ai
    • video production
    • workflow
    9 min2 templatesMembers only
  • GuideAI

    AI image workflow for consistent ad creatives

    A workflow for AI ad images that look like the same brand every time, built on a brand style card, reference images, a fixed prompt core, and a review checklist.

    • ai
    • ad creative
    • midjourney
    10 min2 templatesMembers only
  • GuideAdvertising

    The 12-minute weekly ad review

    Seven steps in the same order every week: account health, spend, appointments, campaigns, ad sets, creative, and no more than three decisions.

    • optimization
    • weekly routine
    • meta
    12 min7 entriesMembers only
  • GuideMeasurement

    How to calculate cost per appointment

    A method for calculating the cost of each step from ad spend to treatment, with a worked example in illustrative numbers and ready-to-use spreadsheet formulas.

    • cost per appointment
    • reporting
    • spreadsheets
    12 min10 entriesMembers only
  • GuideAdvertising regulations

    AI usage policy for a clinic marketing team

    A policy template your team can sign, covering patient data, KVKK, approvals, disclosure, and incidents, plus a checklist to run before pasting anything.

    • kvkk
    • ai
    • policy
    15 min5 checklist itemsMembers only
  • GuideAI

    15 automation ideas for clinic marketing

    15 tool-agnostic automations for lead routing, reminders, review requests, and reporting: the trigger, the steps, and what to watch out for.

    • automation
    • whatsapp
    • crm
    20 min15 entriesMembers only
  • GuideSales

    An appointment sequence that reduces no-shows

    Confirmations, reminders, and easy rescheduling that cut no-shows between booking and appointment day, plus the messages for patients who don't show up.

    • appointments
    • no-shows
    • reminders
    8 min3 templatesMembers only
  • GuideMedical tourism

    Handling leads in English, German, and Arabic

    A process for routing, response times, tone, and translation checks on leads from English-, German-, and Arabic-speaking markets, plus tone notes for each market.

    • medical tourism
    • multilingual
    • translation
    10 min6 entriesMembers only
  • GuideAdvertising regulations

    20 compliant alternatives to before-and-after content

    20 content ideas that build trust without before-and-after images: process, the doctor, the clinic, education, and FAQs, each with a suggested format and what to watch for.

    • compliance
    • before-and-after
    • content ideas
    9 min20 entriesMembers only
  • GuideAgency operations

    Negative comment and crisis response playbook

    A severity table and prepared replies showing who responds, how fast, and with what words when a negative comment, complaint, or growing crisis hits, all while protecting patient privacy.

    • crisis management
    • negative comments
    • community management
    10 min4 templatesMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.

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