1,000+ hooks, templates, scripts and checklist items for every industry

Hi {FIRST_NAME}, thanks for writing. I'm {EXPERT_NAME}. Here's how I understand your question: {QUESTION_SUMMARY}. If I've got it right, I'll write a short answer; first I need to know one thing: {SHORT_QUESTION} {SCOPE_NOTE}

Close to camera, on-screen text: "{MYTH}" "If you've heard this, stop."

I help {WHO} with {WHAT}. {PROOF_LINE} Every {DAY}: {SERIES_NAME} Free {RESOURCE} ↓

{COMMENTER_NAME}, thank you for the kind words. I'm glad the {MENTIONED_TOPIC} part helped. Everyone goes through the program at their own pace, and seeing the steps you took taught me something too. I hope we'll talk again in the next round.

Close to camera, a phone and a calendar on the desk · “You don't have to post every day” · “‘Post every day’ isn't right for everyone.”

The myth I hear most about {TOPIC}: {MYTH}. In the video, I explain why that's not the case and what to do instead: {THE_FACT}. This is general information; for your own situation, you should talk to a {SPECIALIST_TYPE}. Save it and come back when you need it. Have you heard another myth about this? Write it in the comments and I'll answer it in the next video.

Subject: {GUIDE_NAME}: your download link and the first 15-minute step Hi {FIRST_NAME}, Your download link: {LINK} You don't have to read the guide cover to cover. In the first 15 minutes, there's just one thing to do: {FIRST_STEP}. Once you've done it, the rest of the guide makes more sense. I use your email address for two things: sending the guide and the weekly newsletter. I don't use it for anything else or share it with third parties. To leave, the link at the bottom of every email is enough. I'd love to hear what happens when you do the first step. {EXPERT_NAME}

A printed guide on a desk, close-up of the cover · “10 questions answered in one guide” · “I put the 10 questions I get asked most about building a personal brand into one guide.”

Primary text: I put the 10 questions I get asked most on this topic into one free guide. Inside: {CONTENT_1}, {CONTENT_2}, and {CONTENT_3}. {PAGE_COUNT} pages, readable in one sitting. Leave your email and the guide lands in your inbox in a few minutes. A short newsletter comes weekly too, and you can leave with one click anytime. Headline: 10 questions answered in one guide Description: Download the free guide

A profile screen on a phone, name covered · ‘What does this profile say in 4 seconds?’ · poll (Clear / Unclear)

Ad group: Personal brand consulting Headlines (up to 30 characters): 1. Personal brand consulting 2. A brand plan for experts 3. Free intro call 4. One-on-one consulting 5. Price and scope in writing 6. Profile, content, proposal 7. First call is free 8. If it's not a fit, I'll say so Descriptions (up to 90 characters): 1. We build your profile, content, and proposal setup together so your expertise shows. 2. A free 20-minute intro call to check the fit; scope and fee are given in writing. 3. No result guarantees; we write down what we'll do, the timeline, and the fee up front.

Opening (0–2 min) · ‘Hi {FIRST_NAME}, thanks for making the time. First I'll listen to your situation; then, if it's a fit, I'll explain how we could work together. If it isn't, I'll say so plainly. I'll wrap up in {DURATION} minutes; does that work?’

Headline: One-on-one {FIELD_OF_HELP} consulting for {AUDIENCE} Subhead: I've worked in {FIELD} for {YEARS} years. The first call is free: in 20 minutes, I look at your situation, and if it's a fit, I share scope and fee in writing. Button 1: Book a free intro call Button 2: See the process and fee Note under buttons: I send a written summary the same day. I don't guarantee results; I write down up front what we'll do.