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ChecklistMeasurement

Personal brands: Weekly and monthly performance review

52 checks for reach and profile, inquiries and intro calls, newsletter and community, ad tracking, the monthly report, and decision rules. Track inquiries and revenue, not followers.

52 items6 groups20 minOctober 15, 2026

  • performance review
  • monthly report
  • checklist
  • personal brand

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3 items open, 52 items in total. Members see the rest.

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Use this list for a 30-minute weekly look on Monday morning and a one-hour monthly report in the first week of the month. Follower count is easy to measure but doesn't explain sales by itself; the list follows the chain from reach to inquiry, inquiry to call, and call to revenue.

Weekly: reach, audience, and profile

9 items
  • Each piece's non-follower reach share was checked and compared by format, and the format that brought the highest share for the growth goal is noted.
  • Save and share rate (count ÷ reach) was read before likes, and the content pillar with the highest value is noted.
  • First-3-second hold and average watch time were checked, and any video that lost over half its viewers in the first second was flagged for a new hook.

6 items more in this group for members.

49 items more for members

This item has 52 items in total. With a membership you see all of it and copy any line in one click.

  1. Weekly: inquiries, DMs, and intro calls9 items
  2. Weekly: email, newsletter, and community8 items
  3. Ad and tracking health8 items
  4. Monthly report: content, inquiries, and revenue9 items
  5. Decisions, experiments, and sustainability9 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

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