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ChecklistMeasurement

Psychologists and therapy: Weekly and monthly performance review

47 items for the weekly check and the monthly review: ad accounts, response time, funnel, cost per first session, continuation rate, and the report.

47 items6 groups18 minOctober 15, 2026

  • checklist
  • performance
  • reporting
  • funnel

Preview

3 items open, 47 items in total. Members see the rest.

A weekly check you can do in 30 minutes every Monday, and a monthly review in the first week of the month. Weekly items keep the account healthy, monthly items drive decisions; don't make big decisions from one week's wobble.

Weekly: ad accounts

9 items
  • The account status page shows no rejected, limited, or under-review ads; if there are any, the reason was read and noted.
  • Spend was compared with the weekly budget plan; for every ad set that deviated more than 20 percent, the reason was written down.
  • Ad sets above your own frequency threshold (say, 3 in 7 days) were listed; each has a written creative-refresh or audience decision.

6 items more in this group for members.

44 items more for members

This item has 47 items in total. With a membership you see all of it and copy any line in one click.

  1. Weekly: inquiries and response8 items
  2. Weekly: content7 items
  3. Monthly: funnel and cost9 items
  4. Monthly: optimization decisions8 items
  5. Monthly report and meeting6 items

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Psychologists and therapy page
  • Hook bank10 min

    45 hooks for therapists

    Anxiety is basically an alarm system. The problem isn't the alarm, it's the setting.

    45 hooks · 5 groupsMembers only

  • Copy template15 min

    16 copy and message templates for a therapy practice

    Psychoeducation post

    {CONCEPT} is often misunderstood. In short: {ONE_LINE_DEFINITION} In daily life it can look like this: {EXAMPLE_SITUATION} Noticing it isn't a diagnosis. It just means knowing what to look for. If you'd like to talk about it one on one, you can request an intro call through the link in the profile. {PRACTITIONER}, {TITLE}

    16 templates · 6 groupsMembers only

  • Script20 min

    9 video and call scripts for therapists

    0–3sWhen should you start therapy? (40s)

    practitioner, close-up. Voice: "Don't wait for everything to get really bad before starting therapy." On screen: When should you start?

    9 scripts · 2 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, thank you for writing to the {PRACTICE} team. I'm {COORDINATOR}, the client coordinator. To find the right practitioner for you, we start with a short intro call; it isn't therapy, just a chance to meet. Two quick questions: 1. Is the support for you, for you as a couple, or for your child? 2. Do you prefer online or in person? No need to write any details.

    22 templates · 5 groupsMembers only

  • Checklist25 min

    Therapy practice marketing checklist

    • The practitioner's diploma title, training, and certificates are collected in one folder, and all copy is written against that list.
    • The Instagram bio has the title, city, online session info, and one link; no inflation like "best" or "expert."

    40 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The most-used thing in a therapy room isn't the tissue box. Let me show you.

    50 hooks · 5 groupsMembers only