Psychologists and therapy
Psychologists, counsellors and therapy practices.
The library for Psychologists and therapy
1,107hooks, templates, scripts and checklist items
- Hooks495
- Templates180
- Scripts91
- Checklist items341
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
Anxiety is basically an alarm system. The problem isn't the alarm, it's the setting.
- Copy templatePsychoeducation post: {CONCEPT} is often misunderstood.
- Script0–3s · practitioner, close-up. Voice: "Don't wait for everything to get really bad before starting therapy." On screen: When should you start?
- ChecklistThe practitioner's diploma title, training, and certificates are collected in one folder, and all copy is written against that list.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list45 hooks for therapists
45 hooks · 5 groupsAnxiety is basically an alarm system. The problem isn't the alarm, it's the setting.
Reels and short-video openers
50 hooks · 5 groupsThe most-used thing in a therapy room isn't the tissue box. Let me show you.
Objection and hesitation hooks
50 hooks · 5 groupsIt's fine to ask about session fees. We put ours in the first message.
Myth and curiosity hooks
50 hooks · 5 groupsTherapy doesn't go back to childhood every time. Some approaches focus on today.
Process and behind-the-scenes hooks
50 hooks · 5 groupsA therapist's day is shaped less by sessions than by the ten minutes between them.
Seasonal, calendar, and local hooks
50 hooks · 5 groupsA month before the LGS, why does the tone of conversations at home change?
Ad headlines and first lines
50 hooks · 5 groupsWe put the questions people most often ask before starting therapy on a single page.
Carousel covers and post titles
50 hooks · 5 groupsAnxiety, fear, and panic: three words, three different experiences
Story, poll, and live session openers
50 hooks · 5 groupsWe changed something small in the room today. Here's why, in three frames.
Message and email openers
50 hooks · 5 groupsHi {FIRST_NAME}, your message reached us; I'm {COORDINATOR}, the client coordinator.
Copy templates6
Open Copy template items in the list16 copy and message templates for a therapy practice
16 templates · 6 groupsPsychoeducation post: {CONCEPT} is often misunderstood.
Caption templates
20 templates · 5 groupsA concept through analogy: Let's explain {CONCEPT} with an analogy: {ANALOGY}.
Meta ad copy
20 templates · 5 groupsThe intro call angle: Primary text: You can have a short introduction before starting therapy. The intro call is a {LENGTH}-minute phone call, not therapy. We talk about who the support is for, online or in person, and which times work, then match you with the right practitioner. You don't need to tell your full story.
Google Ads and search copy
20 templates · 5 groupsOnline therapist ad group: Headlines (30 characters max):
Website and landing page sections
21 templates · 5 groupsGeneral practice hero: Headline: Psychological support in {CITY} and online
Profile and business profile copy
20 templates · 5 groupsSolo practitioner bio: {PRACTITIONER} · {TITLE}
Message templates3
Open Message template items in the listWhatsApp and DM replies
22 templates · 5 groupsFirst message from an ad: Hi {FIRST_NAME}, thank you for writing to the {PRACTICE} team. I'm {COORDINATOR}, the client coordinator.
Review and reputation replies
21 templates · 5 groupsShort positive review: Thank you for your review and for taking the time to write it. Under our confidentiality policy, we don't refer to personal details in replies; your kind words have been passed on to our team. — {SIGNATURE}
Email and SMS templates
20 templates · 5 groupsConfirmation and documents: Subject: Your appointment on {DATE} and two short documents
Scripts5
Open Script items in the list9 video and call scripts for therapists
9 scripts · 2 groups0–3s · practitioner, close-up. Voice: "Don't wait for everything to get really bad before starting therapy." On screen: When should you start?
Reels and TikTok scripts
18 scripts · 5 groups0–3s · practitioner, close-up · Anxiety or fear? · “These two aren't the same thing.”
Video ad scripts
20 scripts · 4 groups0–3s · A phone vibrating on a table, close-up · No need to wait until you feel ready · “You don't have to feel ready to start therapy.”
Story sequences
20 scripts · 5 groupsFrame 1 · A phone vibrating on a table · What happens after you message us?
Intro call, phone, and voicemail scripts
24 scripts · 6 groupsOpening (0–15s) · “{PRACTICE}, this is {COORDINATOR}, how can I help?” If the caller mentions a video or an ad: “Which one did you see, do you remember?”
Checklists7
Open Checklist items in the listTherapy practice marketing checklist
40 items · 6 groupsThe practitioner's diploma title, training, and certificates are collected in one folder, and all copy is written against that list.
Campaign setup and launch
50 items · 6 groupsAt least two people are admins in Business Manager: the practitioner and a second authorized person from the practice; access doesn't hinge on one person.
Content production and shoot day
51 items · 6 groupsThe topic is on the content calendar; the practitioner ran the “could a client recognize themselves here?” test and the result is noted.
Profile, website, and Google listing audit
52 items · 6 groupsThe username and display name match the practice's or practitioner's real name; the name field has no keyword stuffing or inflated titles.
Inquiry follow-up and booking process
50 items · 6 groupsEvery inquiry channel (form, WhatsApp, phone, Instagram DM, Google profile) feeds one place; whichever it comes through, it lands in the same record.
Weekly and monthly performance review
47 items · 6 groupsThe account status page shows no rejected, limited, or under-review ads; if there are any, the reason was read and noted.
Compliance, platform rules, and KVKK
51 items · 6 groupsEach practitioner's diploma, graduate, and therapy training certificates are in one folder; every title used in promotion rests on a document.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Eight therapy ads that don't imply personal attributes
ChatGPTAd copy
You are a senior copywriter who writes ads for mental health professionals. Write 8 Meta ads for {PRACTITIONER} focused on {TOPIC}. The practitioner's title…
- New
A three-layer Meta campaign for couples therapy
ClaudeMeta ads
You are a Meta ads strategist who works with therapy practices. Build a three-layer couples therapy campaign for {PRACTICE}: (1) views of an intro video, (2)…
- New
Online therapy ads for clients outside your city
ChatGPTAd copy
You are a copywriter who specializes in online therapy services. {PRACTITIONER} sees online clients from anywhere in Turkey and Turkish speakers living abroad…
- New
Teen therapy ads that speak to parents
GeminiMeta ads
You are a specialist who runs ads for therapists working with children and adolescents. {PRACTITIONER} works with teens aged 12–18. The ads will be shown to…
- New
Three ad captions for a therapist intro video
ClaudeAd copy
You are a copywriter who writes ads for therapist intro videos. Based on the video transcript below, write 3 different primary texts that will run with the…
- New
An instant form that doesn't collect sensitive data
ChatGPTMeta ads
You are a Meta ads specialist who takes KVKK (Turkey's data protection law) seriously. Design an instant form that collects intro-call requests for…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 8 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions clients ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 14 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 17 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to session confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 39 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 39 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 45 KBpdf Ad and content compliance checklist
Checklists
8 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 19 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Healthcare and clinics: other industries
All industriesEverything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.