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Psychologists and therapy: Campaign setup and launch

50 items across account, policy, pixel, targeting, creative, and budget for a therapy practice's campaign, to check off one by one before launch.

50 items6 groups20 minOctober 15, 2026

  • checklist
  • campaign setup
  • meta
  • google ads

Preview

3 items open, 50 items in total. Members see the rest.

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Check these items off one by one before a psychologist's or therapy practice's campaign goes live; the list works for Meta and Google Ads together. If an item can't be checked, keep the campaign in draft until it can.

Account, access, and ownership

8 items
  • At least two people are admins in Business Manager: the practitioner and a second authorized person from the practice; access doesn't hinge on one person.
  • The ad account's payment method is the practice's or the practitioner's own card; the billing name matches the diploma and the tax registration.
  • The Instagram profile, Facebook page, and WhatsApp Business number are connected to the same Business Manager, and the practice, not the agency, owns it.

5 items more in this group for members.

47 items more for members

This item has 50 items in total. With a membership you see all of it and copy any line in one click.

  1. Policy and compliance pre-check8 items
  2. Pixel, CAPI, and conversions9 items
  3. Audiences, location, and targeting8 items
  4. Creative and copy9 items
  5. Budget, capacity, and launch day8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Psychologists and therapy page

  • Hook bank10 min

    45 hooks for therapists

    Anxiety is basically an alarm system. The problem isn't the alarm, it's the setting.

    45 hooks · 5 groupsMembers only

  • Copy template15 min

    16 copy and message templates for a therapy practice

    Psychoeducation post

    {CONCEPT} is often misunderstood. In short: {ONE_LINE_DEFINITION} In daily life it can look like this: {EXAMPLE_SITUATION} Noticing it isn't a diagnosis. It just means knowing what to look for. If you'd like to talk about it one on one, you can request an intro call through the link in the profile. {PRACTITIONER}, {TITLE}

    16 templates · 6 groupsMembers only

  • Script20 min

    9 video and call scripts for therapists

    0–3sWhen should you start therapy? (40s)

    practitioner, close-up. Voice: "Don't wait for everything to get really bad before starting therapy." On screen: When should you start?

    9 scripts · 2 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, thank you for writing to the {PRACTICE} team. I'm {COORDINATOR}, the client coordinator. To find the right practitioner for you, we start with a short intro call; it isn't therapy, just a chance to meet. Two quick questions: 1. Is the support for you, for you as a couple, or for your child? 2. Do you prefer online or in person? No need to write any details.

    22 templates · 5 groupsMembers only

  • Checklist25 min

    Therapy practice marketing checklist

    • The practitioner's diploma title, training, and certificates are collected in one folder, and all copy is written against that list.
    • The Instagram bio has the title, city, online session info, and one link; no inflation like "best" or "expert."

    40 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The most-used thing in a therapy room isn't the tissue box. Let me show you.

    50 hooks · 5 groupsMembers only