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Gyms and personal training: Campaign setup and launch

Account and tracking, audiences, creative, form and landing page, budget, and the first seven days: a 53-point checklist. Every item has a yes-or-no answer.

53 items6 groups20 minOctober 15, 2026

  • campaign
  • launch
  • checklist
  • gyms

Preview

3 items open, 53 items in total. Members see the rest.

Go through this from top to bottom before you launch a new gym campaign. Every item is a check you can answer ‘yes’ or ‘no’ to; any item you can't tick is a gap to close before the test budget gets spent.

Account, access, and measurement

10 items
  • The ad account is registered under the gym's business name, the payment method is verified, and no more than two people hold the admin role.
  • The Facebook Page and Instagram account are connected to Business Manager; agency access is granted as a partner, and no personal passwords were shared.
  • The Meta pixel is installed on every page of the site, and you checked that Events Manager shows events from the last 24 hours.

7 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Audiences and location8 items
  2. Creative and copy10 items
  3. Lead form, WhatsApp, and landing page9 items
  4. Budget, structure, and placements8 items
  5. Launch day and the first seven days8 items

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Gyms and personal training page
  • Hook bank12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Message template15 min

    15 ready-to-use copy and message templates for gyms

    Meta ad: beginners

    Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

    15 templates · 3 groupsMembers only

  • Script18 min

    9 short video and call scripts for gyms

    0-3s1. Trial class ad (30s)

    Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

    9 scripts · 2 groupsMembers only

  • Copy template22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for gyms

    • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
    • Opening hours, including holiday hours, are current on the profile.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only