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Physiotherapy: Campaign setup and launch

50 items to check before a Meta or Google Ads campaign goes live: account ownership, pixel and CAPI, audiences, creative, capacity-based budget, and the first 72 hours.

50 items6 groups20 minOctober 15, 2026

  • checklist
  • campaign setup
  • meta
  • google ads

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3 items open, 50 items in total. Members see the rest.

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Items to check off one by one before a physiotherapy center’s campaign goes live, covering both Meta and Google Ads. If any item can’t be checked, keep the campaign in draft until it’s done.

Accounts, access, and ownership

8 items
  • The ad account’s payment method is the center’s company card; the billing name and tax details match the name on its license.
  • Business Manager has at least two admins: the center owner or responsible manager, and a second authorized person.
  • Former agencies and departed employees were removed, and the access list was saved to the center’s file with a date.

5 items more in this group for members.

47 items more for members

This item has 50 items in total. With a membership you see all of it and copy any line in one click.

  1. Pixel, CAPI, and measurement9 items
  2. Audiences and location8 items
  3. Creative and copy9 items
  4. Budget, structure, and bidding8 items
  5. Launch day and the first 72 hours8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Physiotherapy page

  • Copy template15 min

    16 ready-to-use copy templates for physiotherapy

    Exercise video caption

    {MOVE_NAME}: a {DURATION}-second break for long days at a desk. How to do it: 1. {STEP_1} 2. {STEP_2} 3. {STEP_3} If you're in pain or have a condition, check with a professional first. If the pain gets worse during the move, stop. Save it and try it once this afternoon. Questions? Drop them in the comments and our physiotherapist {NAME} will answer.

    16 templates · 5 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    For yourself or family

    Hi, thanks for your message. This is {NAME} from {CENTER}. So I can give you the right information, can I ask: are you writing for yourself or for a family member? Based on your answer, I'll share how the first assessment works and the times that suit you.

    21 templates · 6 groupsMembers only

  • Checklist25 min

    Physiotherapy center marketing checklist

    • The center's license type, and which titles (physician, physiotherapist, instructor) can be used in marketing, are confirmed in writing.
    • Services, session lengths, and weekly open capacity are listed.

    36 items · 6 groupsMembers only