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ChecklistAdvertising

Local services: Campaign setup and launch

48 items to check before a Meta or Google Ads campaign goes live: accounts, call and WhatsApp tracking, district targeting, creative, capacity-based budgets, and the first 72 hours.

48 items6 groups20 minOctober 15, 2026

  • checklist
  • campaign setup
  • meta ads
  • google ads

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3 items open, 48 items in total. Members see the rest.

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In local services, a campaign gets tested the moment the phone starts ringing. Use this list when you set up a new account or launch a seasonal push, and if an item can't be checked, keep the campaign in draft until it can.

Accounts, access, and business details

8 items
  • The Meta ad account and the Google Ads account were opened with the owner's email; the agency and freelancers are added only as partners or admins.
  • The payment method is the company's card; the billing name and tax number match the registered business name exactly.
  • The account spending limit sits slightly above the monthly budget, and the account owner gets a notice before the limit is hit.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Tracking: calls, WhatsApp, and forms8 items
  2. Service area, hours, and audience8 items
  3. Creative and copy8 items
  4. Budget, structure, and season8 items
  5. Launch day and the first 72 hours8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Local services page

  • Copy template15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only

  • Script14 min

    6 on-site Reels scripts and 3 call scripts

    0-3sReels 1: Walking-in routine (20s)

    At the door, shoe covers going on. On screen: '3 things we do when we enter your home'

    9 scripts · 2 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only

  • Checklist20 min

    36-point marketing checklist for local services

    • Profile verified; for a business that goes to customers, the address is hidden and a service area is set.
    • Primary category matches the most common job; additional categories are limited to real services.

    36 items · 6 groupsMembers only