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Local services

Plumbing, cleaning, moving and home services.

The library for Local services

1,075hooks, templates, scripts and checklist items

  • Hooks495
  • Templates175
  • Scripts81
  • Checklist items324
45prompts written for this industry31items: hook banks, templates, scripts, checklists37editable files

Counts come straight from the library's records and update as new content is added.

Lines from this industry's items

Content by type

31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.

Hook banks10

Open Hook bank items in the list

Copy templates6

Open Copy template items in the list

  • 15 copy and message templates for local services

    15 templates · 4 groups

    Meta ad: availability: Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp.

  • Caption templates

    20 templates · 5 groups

    Shutoff points guide: When something goes wrong at home, the first 60 seconds matter. Find these three spots today:

  • Meta ad copy

    20 templates · 5 groups

    Angle: written price: Primary text: The biggest worry with plumbing work is a bill that grows at the door. Here's how we work: we look at your photo and give a range, the tech writes the final price on site, and nothing starts until you approve it. If extra work comes up, we stop and send you a photo.

  • Google Ads and search copy

    20 templates · 5 groups

    Headlines: plumbing and clogs: 1. Plumbing Repairs and Clogs

  • Website and landing page sections

    20 templates · 5 groups

    Hero: urgent plumbing: Headline: Plumbing and drain service for {DISTRICTS}

  • Social and business profile copy

    20 templates · 5 groups

    Bio: plumbing and leak detection: Plumbing · Clogs · Non-invasive leak detection

Message templates3

Open Message template items in the list

  • WhatsApp and DM replies

    20 templates · 5 groups

    First reply: urgent problem: Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187.

  • Review and reputation replies

    20 templates · 5 groups

    Positive: tech mentioned by name: {CUSTOMER_NAME}, thank you for the review. We shared it with {TECH_NAME}; it means a lot to the team that you mentioned {DETAIL}. If anything catches your eye after the {JOB_TYPE}, you can reach us at the same number.

  • Email and SMS templates

    20 templates · 5 groups

    Email: after the first request: Subject: We got your request. Here's what happens next

Scripts5

Open Script items in the list

  • 6 on-site Reels scripts and 3 call scripts

    9 scripts · 2 groups

    0-3s · At the door, shoe covers going on. On screen: '3 things we do when we enter your home'

  • Reels and TikTok scripts

    18 scripts · 5 groups

    0–3s · A thermal camera held to the wall, a blue line appears on its screen · That blue line is the leak inside the wall · Tech: ‘Before we break any wall, we find where the leak is.’

  • Video ad scripts

    18 scripts · 4 groups

    0–3s · A tech at the front door holding a filled-in price form · The price doesn't change at the door · ‘You get the price in writing before we start.’

  • Story sequences

    18 scripts · 5 groups

    Frame 1 · 7:40 a.m., the van's open back doors, shelves fully stocked · Today's route: {DISTRICT_1} → {DISTRICT_2} → {DISTRICT_3}

  • Sales call, phone, and voicemail scripts

    18 scripts · 5 groups

    Opening · ‘{COMPANY}, this is {NAME}. We're after hours, but I'm listening. What happened?’

Checklists7

Open Checklist items in the list

  • 36-point marketing checklist for local services

    36 items · 6 groups

    Profile verified; for a business that goes to customers, the address is hidden and a service area is set.

  • Campaign setup and launch

    48 items · 6 groups

    The Meta ad account and the Google Ads account were opened with the owner's email; the agency and freelancers are added only as partners or admins.

  • Content production and shoot day

    48 items · 6 groups

    This week's shoot list is ready: which jobs will be filmed is settled, and three shots are written for each (diagnosis, work, result).

  • Profile, website, and Google profile audit

    48 items · 6 groups

    The profile is verified and owned by the company's admin email; access for the old agency, former employees, and personal emails was removed.

  • Lead follow-up and sales process

    48 items · 6 groups

    A first-response target for urgent jobs is written down (say, 5 minutes during hours), and the person on the phone is named on the shift schedule.

  • Weekly and monthly performance review

    48 items · 6 groups

    Last week's spend, clicks, calls, WhatsApp messages, and form submissions went into a one-row table.

  • Regulations, platform policy, and data protection

    48 items · 6 groups

    Superiority claims like ‘cheapest’, ‘fastest’, ‘number one’, and ‘best’ aren't used in ads, profiles, or the website unless they're documented.

Prompts written for this industry

The first 6 of 45 prompts. Fill in the variables for your business and run them.

See all 45 prompts

  • Nine Meta ads for emergency service calls, three angles

    ChatGPTAd copy

    New

    You are a copywriter who writes ads for local service businesses. Write emergency-call ads on Meta for {BUSINESS}, a {SERVICE} company that covers these…

    emergency serviceFull text for members

  • District-based Meta campaign setup for a moving company

    ClaudeMeta ads

    New

    You are a media buyer who runs Meta ads for household moving companies. Build a one-month campaign plan for {COMPANY}. Details: - Pickup districts in order of…

    movingmetaFull text for members

  • Trust-first ad copy for recurring home cleaning

    ChatGPTAd copy

    New

    You are a copywriter for home cleaning companies. {COMPANY} wants recurring weekly or biweekly clients. For these customers the real worry isn't price. It's…

    cleaningFull text for members

  • Instant form questions that filter out junk leads

    ClaudeMeta ads

    New

    You set up Meta lead ads for local service businesses. Most leads from the {SERVICE} instant form are people who can't be reached or live outside the service…

    instant formsFull text for members

  • Seasonal reminder ads for boiler and AC servicing

    ChatGPTAd copy

    New

    You are a copywriter for boiler and AC service companies. Write maintenance ads for {COMPANY} to run during the {SEASON} season. The goal is to book servicing…

    boilerFull text for members

  • Diagnose ad fatigue and plan new creatives

    GeminiMeta ads

    New

    You are a senior Meta ads specialist who manages small-budget local service accounts. Look at the ad-level data below, diagnose which ads are fatigued, and…

    ad fatigueFull text for members

Editable files

37 files, each in Turkish and English, grouped by what you use them for.

Open in the resource library

Planning

5
  • xlsx

    Competitor analysis grid

    Planning

    An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.

    2 sheets · 11 columns · 16 rows
    Excel · 9 KB

  • xlsx

    Campaign and offer planner

    Planning

    6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.

    1 sheets · 13 columns · 21 rows
    Excel · 9 KB

  • docx

    Client onboarding questionnaire

    Planning

    12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.

    6 sections · 3 tables
    Word · 40 KB

  • docx

    Crisis communication plan

    Planning

    The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.

    10 sections · 2 tables
    Word · 39 KB

  • docx

    Audience persona sheets

    Planning

    A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.

    20 sections · 4 tables
    Word · 39 KB

Advertising

7
  • xlsx

    Meta ads budget and pacing planner

    Advertising

    Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.

    2 sheets · 11 columns · 17 rows
    Excel · 10 KB

  • xlsx

    Google Ads keyword plan

    Advertising

    30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.

    3 sheets · 11 columns · 36 rows
    Excel · 12 KB

  • xlsx

    UTM link builder

    Advertising

    Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.

    1 sheets · 8 columns · 49 rows
    Excel · 10 KB

  • xlsx

    Campaign naming convention

    Advertising

    A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.

    2 sheets · 8 columns · 36 rows
    Excel · 11 KB

  • xlsx

    A/B test log

    Advertising

    Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.

    1 sheets · 14 columns · 31 rows
    Excel · 10 KB

  • xlsx

    Ad creative matrix

    Advertising

    10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.

    2 sheets · 8 columns · 17 rows
    Excel · 10 KB

  • docx

    Landing page copy template

    Advertising

    Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions customers ask most.

    14 sections · 1 tables
    Word · 40 KB

Content

9
  • xlsx

    12-month content calendar

    Content

    A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.

    3 sheets · 11 columns · 54 rows
    Excel · 15 KB

  • xlsx

    Weekly posting planner

    Content

    A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.

    2 sheets · 11 columns · 34 rows
    Excel · 11 KB

  • xlsx

    Content idea bank

    Content

    52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.

    1 sheets · 9 columns · 57 rows
    Excel · 10 KB

  • xlsx

    FAQ-to-content planner

    Content

    Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.

    1 sheets · 7 columns · 15 rows
    Excel · 8 KB

  • xlsx

    Production day shot list

    Content

    15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.

    1 sheets · 9 columns · 25 rows
    Excel · 8 KB

  • docx

    Creative brief template

    Content

    A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.

    9 sections · 4 tables
    Word · 40 KB

  • docx

    Short-video script pack

    Content

    10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.

    10 sections · 10 tables
    Word · 40 KB

  • docx

    Brand voice guide

    Content

    Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.

    7 sections · 3 tables
    Word · 40 KB

  • docx

    Customer FAQ document

    Content

    10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.

    20 sections · 0 tables
    Word · 39 KB

Sales

8
  • xlsx

    Lead tracker (mini CRM)

    Sales

    Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.

    2 sheets · 18 columns · 206 rows
    Excel · 17 KB

  • xlsx

    Review and reputation log

    Sales

    A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.

    3 sheets · 10 columns · 125 rows
    Excel · 15 KB

  • xlsx

    Sales pipeline tracker

    Sales

    A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.

    2 sheets · 10 columns · 156 rows
    Excel · 16 KB

  • xlsx

    Objection tracker

    Sales

    The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.

    2 sheets · 7 columns · 13 rows
    Excel · 14 KB

  • docx

    Marketing services proposal template

    Sales

    An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.

    7 sections · 3 tables
    Word · 39 KB

  • docx

    WhatsApp and DM reply scripts

    Sales

    Ready-to-send messages from the first greeting to site visit confirmation, including your sector's qualifying questions and objection replies.

    15 sections · 1 tables
    Word · 39 KB

  • docx

    Objection handling guide

    Sales

    Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.

    10 sections · 9 tables
    Word · 39 KB

  • docx

    Five-email nurture sequence

    Sales

    Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.

    6 sections · 1 tables
    Word · 39 KB

Reporting

2
  • xlsx

    Monthly KPI dashboard

    Reporting

    8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.

    2 sheets · 9 columns · 14 rows
    Excel · 9 KB

  • docx

    Monthly client report template

    Reporting

    A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.

    7 sections · 2 tables
    Word · 39 KB

Checklists

6
  • pdf

    Campaign launch checklist

    Checklists

    Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.

    2 pages · 26 items
    PDF · 46 KB

  • pdf

    Ad account health checklist

    Checklists

    A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.

    2 pages · 22 items
    PDF · 46 KB

  • pdf

    Content production checklist

    Checklists

    Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.

    2 pages · 28 items
    PDF · 45 KB

  • pdf

    Ad and content compliance checklist

    Checklists

    9 sector-specific rules plus platform policy and data protection checks to run before every post.

    2 pages · 20 items
    PDF · 46 KB

  • pdf

    Monthly marketing audit

    Checklists

    An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.

    2 pages · 21 items
    PDF · 45 KB

  • pdf

    Social profile optimization checklist

    Checklists

    A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.

    2 pages · 18 items
    PDF · 45 KB

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