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ChecklistAdvertising regulations

Local services: Regulations, platform policy, and data protection

A 48-item pre-publish check covering superiority claims, pricing and warranty, licenses, KVKK, IYS, and Google, Meta, and WhatsApp policies.

48 items6 groups20 minOctober 15, 2026

  • checklist
  • regulations
  • kvkk
  • platform policy
  • iys

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3 items open, 48 items in total. Members see the rest.

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This list gathers the rules a local services business should check before publishing ads and content. It isn't legal advice: before you publish, confirm the Ministry of Trade's current advertising regulation, KVKK and IYS rules, and platform policies from your own sources.

Ad claims and superiority statements

8 items
  • Superiority claims like ‘cheapest’, ‘fastest’, ‘number one’, and ‘best’ aren't used in ads, profiles, or the website unless they're documented.
  • If ‘guaranteed’ is written, the warranty period, scope, and terms are given to the customer in a written document, and there's no guarantee promised without one.
  • ‘24/7’ is used only if the phone is truly answered at every hour; otherwise the real working hours are written.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Pricing, contracts, and consumer rights8 items
  2. Licenses and professional responsibility8 items
  3. KVKK: customer data, photos, and video8 items
  4. Commercial messages: IYS, SMS, email, and WhatsApp8 items
  5. Platform policies: Google, Meta, WhatsApp8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Local services page

  • Copy template15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only

  • Script14 min

    6 on-site Reels scripts and 3 call scripts

    0-3sReels 1: Walking-in routine (20s)

    At the door, shoe covers going on. On screen: '3 things we do when we enter your home'

    9 scripts · 2 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only

  • Checklist20 min

    36-point marketing checklist for local services

    • Profile verified; for a business that goes to customers, the address is hidden and a service area is set.
    • Primary category matches the most common job; additional categories are limited to real services.

    36 items · 6 groupsMembers only