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ChecklistAdvertising regulations

Gyms and personal training: Compliance and data protection

A 57-point list covering ad content, pricing and promotions, membership contracts, Meta and Google policies, KVKK, and commercial messages. It's not legal advice; check the current rules.

57 items6 groups22 minOctober 15, 2026

  • compliance
  • kvkk
  • ad policy
  • gyms

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3 items open, 57 items in total. Members see the rest.

Review your advertising, contract, and data practices against this list every three months and before every big campaign. It isn't legal advice: regulations and platform policies change, so when in doubt, rely on the current text and your legal adviser.

Advertising and promotional content

10 items
  • Ads, posts, and the site promise no weight, body measurement, body fat, or timeline results like ‘in X days’; the last 90 days were scanned.
  • Nothing claims exercise treats, prevents, or cures a condition; phrases like ‘pain relief’ or ‘good for a herniated disc’ were searched for and removed.
  • No before-and-after images, body comparisons, or body-focused framing are used, and members' transformation stories aren't published.

7 items more in this group for members.

54 items more for members

This item has 57 items in total. With a membership you see all of it and copy any line in one click.

  1. Pricing, promotions, and consumer rights8 items
  2. Membership contracts, cancellation, and freezes9 items
  3. Meta and Google ad policies9 items
  4. KVKK: images, health data, and records11 items
  5. Commercial messages, reviews, and product sales10 items

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Gyms and personal training page
  • Hook bank12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Message template15 min

    15 ready-to-use copy and message templates for gyms

    Meta ad: beginners

    Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

    15 templates · 3 groupsMembers only

  • Script18 min

    9 short video and call scripts for gyms

    0-3s1. Trial class ad (30s)

    Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

    9 scripts · 2 groupsMembers only

  • Copy template22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for gyms

    • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
    • Opening hours, including holiday hours, are current on the profile.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only