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ChecklistAdvertising regulations

Hotels and stays: Compliance, platform policy, and data protection

A 48-point list covering price and discount display, licenses and claims, image consent, KVKK and IYS, platform policies, and reviews. Run it before every major campaign.

48 items6 groups18 minOctober 15, 2026

  • checklist
  • compliance
  • kvkk
  • hotels

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3 items open, 48 items in total. Members see the rest.

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Run through the list at least twice a year and before every major campaign, looking at it through a compliance lens. Rules change; check the current regulations of the institutions named, and ask a legal advisor about anything you're unsure of.

Price, discount, and fee display

8 items
  • The price shown in ads, on the site, and in messages is the total including VAT and accommodation tax, and no mandatory fee is added later.
  • ‘From’ pricing is used only for dates when a room is really available at that price.
  • In discount announcements, the ‘previous price’ was actually charged, and a record of the dates it applied is kept.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Licenses, class, and claims8 items
  2. Images, content, and consent8 items
  3. KVKK, IYS, and guest data8 items
  4. Platform policies: Meta, Google, WhatsApp8 items
  5. Reviews, collaborations, and crises8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Hotels and stays page

  • Message template12 min

    16 message and copy templates for hotels

    First reply to a rate question

    Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.

    16 templates · 4 groupsMembers only

  • Copy template20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point hotel marketing checklist

    • The booking engine lets guests pick dates in 3 taps on mobile.
    • The price shown is the total with taxes; no surprise fees at the last step.

    36 items · 6 groupsMembers only