Hotels and stays
Hotels, boutique hotels and guesthouses.
The library for Hotels and stays
1,101hooks, templates, scripts and checklist items
- Hooks495
- Templates193
- Scripts89
- Checklist items324
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
The last 5 checks in this room before a guest arrives.
- Message templateFirst reply to a rate question: Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.
- Script0–3s · Door opens. On-screen text: "{ROOM_TYPE}, door to window."
- ChecklistThe booking engine lets guests pick dates in 3 taps on mobile.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list45 Reels and ad hooks for hotels
45 hooks · 5 groupsThe last 5 checks in this room before a guest arrives.
Reels and short-video openers
50 hooks · 5 groupsOpen this room's door and the first thing you see isn't the bed.
Objection and hesitation hooks
50 hooks · 5 groupsDoes the price change at checkout? On our screen it's the same total from start to finish.
Myth and curiosity hooks
50 hooks · 5 groups‘Prices always drop at the last minute’? Not on our calendar.
Process and behind-the-scenes hooks
50 hooks · 5 groupsThere's an order to making a hotel bed: the sheet corners come first.
Seasonal, calendar, and local hooks
50 hooks · 5 groupsThe two things families ask first when they plan summer in January.
Ad headlines and first lines
50 hooks · 5 groupsSend us your dates and we'll send the total, taxes included, the same day.
Carousel covers and post titles
50 hooks · 5 groups48 hours in {CITY}: save this before you leave
Story, poll, and live openers
50 hooks · 5 groups7:40 a.m. The garden is still quiet. Breakfast is open.
Message and email openers
50 hooks · 5 groupsHi {NAME}, here are two room options for {DATES}.
Copy templates5
Open Copy template items in the listCaption templates
20 templates · 5 groupsRoom type comparison: {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}.
Meta ad copy
20 templates · 5 groupsDirect booking perk: Primary text: When you book directly with us, {DIRECT_PERK}. We note your room preference the moment you book, and special requests go straight to the front desk. Prices are the total with taxes included.
Google Ads and search copy
21 templates · 5 groupsBrand search RSA: Headlines (30 characters max):
Website and landing page sections
21 templates · 5 groupsHomepage hero: Headline: A {ROOM_COUNT}-room {HOTEL_TYPE} in {NEIGHBORHOOD}
Profile and business listing copy
22 templates · 5 groupsBoutique city hotel: A {ROOM_COUNT}-room boutique hotel in {NEIGHBORHOOD}
Message templates4
Open Message template items in the list16 message and copy templates for hotels
16 templates · 4 groupsFirst reply to a rate question: Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.
WhatsApp and DM replies
26 templates · 5 groupsFirst message from an ad: Hi {NAME}, this is {AGENT} from {HOTEL}. Thanks for messaging us from our ad. To send you the right room and rate right away, I just need three things: check-in and check-out dates, number of guests, and children's ages if any are coming.
Review and reputation replies
25 templates · 5 groupsReview praising breakfast: Hi {NAME}, we read your comments about breakfast to our kitchen team, and chef {CHEF_NAME} pinned what you wrote about the {PRAISED_ITEM} on the team board. It comes from {PRODUCER_INFO}. Next time you visit, the seasonal {SEASONAL_ITEM} will be on the table too. {SIGNATURE}
Email and SMS templates
22 templates · 5 groupsNewsletter welcome: Subject: Your first email from {HOTEL}: what to expect
Scripts5
Open Script items in the list8 video and phone scripts for hotels
8 scripts · 2 groups0–3s · Door opens. On-screen text: "{ROOM_TYPE}, door to window."
Reels and TikTok scripts
20 scripts · 5 groups0–3s · Split screen, two room doors open at the same time · ‘{ROOM_TYPE_1} or {ROOM_TYPE_2}?’ · ‘Same floor, two rooms. What's the difference?’
Video ad scripts
21 scripts · 5 groups0–3s · A phone on the front desk, a key card beside it · ‘Same room, same dates’ · ‘Same room, same dates. Three things change when you book direct.’
Story sequences
20 scripts · 5 groupsFrame 1 · The weekend availability calendar on the front desk screen, prices hidden · ‘{AVAILABLE_ROOMS} rooms open this weekend. As of {TIME}’
Sales call and phone scripts
20 scripts · 5 groupsOpening (0–10s) · ‘{HOTEL}, this is {NAME}. How can I help?’ · Write down the name and phone number.
Checklists7
Open Checklist items in the listA 36-point hotel marketing checklist
36 items · 6 groupsThe booking engine lets guests pick dates in 3 taps on mobile.
Campaign setup and launch
48 items · 6 groupsThe Facebook Page and ad account are registered to the hotel's business, and the agency has separate, defined access.
Content production and shoot day
48 items · 6 groupsThe shoot day was picked against the occupancy calendar, and the rooms and common areas being filmed have no guests that day.
Profile, website, and Business Profile audit
48 items · 6 groupsThe profile is verified, and the primary category is ‘Hotel’ or the actual property type (boutique hotel, guesthouse, resort).
Lead follow-up and sales process
48 items · 6 groupsWhatsApp, Instagram DMs, email, and phone are collected in one place, and no channel lives on a separate phone.
Weekly and monthly performance review
48 items · 6 groupsEach campaign's weekly spend was compared with the planned budget, and if it was more than 15 percent off, the reason was written down.
Compliance, platform policy, and data protection
48 items · 6 groupsThe price shown in ads, on the site, and in messages is the total including VAT and accommodation tax, and no mandatory fee is added later.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Six Meta ads that drive direct bookings
ChatGPTAd copy
You're a performance copywriter who works with hotels. Write 6 Meta ads for {HOTEL} that get guests to book on the hotel's own website instead of an…
- New
Full-funnel Meta campaign structure for a hotel
ClaudeMeta ads
You're a senior media planner who runs Meta ads for hospitality brands. Build a 90-day Meta campaign structure for {HOTEL}. Details: - Monthly budget…
- New
Retargeting guests who abandoned a booking
ChatGPTMeta ads
You're a retargeting specialist who works with hotel booking engine data. For {HOTEL}, write the ad series for visitors who picked dates in the booking engine…
- New
Off-season weekend getaway ads
GeminiAd copy
You write hotel ads for the drive market (cities 2-4 hours away by car). {HOTEL} wants more weekend occupancy in the off-season. Details: - Where the hotel is…
- New
Story ads for honeymoons and anniversaries
ChatGPTAd copy
You write short copy for Instagram Story ads. {HOTEL} is promoting a stay package for couples. Details: - What's in the package: {PACKAGE_CONTENTS} - The…
- New
Meta audience and language plan by source market
ClaudeMeta ads
You're a media specialist who runs Meta accounts for hotels that bring in international guests. Build a separate audience and language plan for {HOTEL} in each…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 9 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions guests ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 14 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 18 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to booking confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 40 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 39 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 45 KBpdf Ad and content compliance checklist
Checklists
10 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 21 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Everything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.