Real estate
Agencies, agents and residential developments.
The library for Real estate
1,090hooks, templates, scripts and checklist items
- Hooks495
- Templates184
- Scripts96
- Checklist items315
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
The listing says 120 m², but inside it's 95. Here's the difference.
- Copy templatePortal listing description: {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing.
- Script0–3s · Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."
- ChecklistA written listing agreement is signed with the owner and its end date is in the CRM.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list45 Reels and ad hooks for real estate
45 hooks · 5 groupsThe listing says 120 m², but inside it's 95. Here's the difference.
Reels and short-video openers
50 hooks · 5 groupsI open the door, and the first thing you see is the view, not the hallway.
Objection and hesitation hooks
50 hooks · 5 groupsI wrote down everything we do in a single sale. It's a long list.
Myth-busting and curiosity hooks
50 hooks · 5 groups‘I paid the deposit, so the home is mine.’ Not until the title transfers.
Process and behind-the-scenes hooks
50 hooks · 5 groupsHow a valuation file comes together. I start with three columns on my desk.
Seasonal, calendar, and local hooks
50 hooks · 5 groupsFor owners planning to sell this year: the January to-do list.
Ad headlines and first lines
50 hooks · 5 groups[Neighborhood], 3-bedroom, 120 m² net, 4th floor, south-facing. Price and fees below.
Carousel covers and post titles
50 hooks · 5 groups9 questions to save on your phone before a viewing
Story, poll, and live-stream openers
50 hooks · 5 groupsWe're in. The first room on the right is big enough for a home office.
Message and email openers
50 hooks · 5 groupsHi [name], you asked about the 2-bedroom in [neighborhood]; here are the price and fees.
Copy templates6
Open Copy template items in the list15 copy and message templates for agencies
15 templates · 4 groupsPortal listing description: {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing.
Caption templates
20 templates · 5 groupsNet vs. gross square meters: Which square meters are you looking at?
Meta ad copy
20 templates · 5 groupsHard facts angle: Primary text:
Google Ads and search copy
20 templates · 5 groupsRSA: apartments for sale by district: Headlines:
Website and landing page sections
20 templates · 5 groupsHomepage hero: Headline: Buying, selling, and renting in {AREA}, every step in writing.
Profile and business profile copy
23 templates · 4 groupsArea specialist agent: {FULL_NAME} · Real estate agent in {AREA}
Message templates3
Open Message template items in the listWhatsApp and DM replies
20 templates · 5 groupsFirst reply to a portal inquiry: Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available.
Review and reputation replies
23 templates · 5 groupsFive stars from a buyer: {NAME}, thank you so much for your review. The whole team still remembers the {DETAIL_FROM_REVIEW} you mentioned. We wish you many happy years in your new home, and if a question about building fees, utilities, or paperwork comes up after the move, {AGENT} is one message away. {AGENCY}
Email and SMS templates
23 templates · 5 groupsBuyer welcome: Subject: {NAME}, let's put your search on one page
Scripts5
Open Script items in the list9 short video and call scripts for real estate
9 scripts · 2 groups0–3s · Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."
Reels and TikTok scripts
19 scripts · 5 groups0–3s · The front door opens and the gimbal moves in at eye level · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · ‘We're touring this home in one take, no cuts, from the front door to the balcony.’
Video ad scripts
23 scripts · 6 groups0–3s · The door opens and the camera walks straight to the living-room window · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · floor {FLOOR} · ‘{NEIGHBORHOOD}: {NET_SQM} square meters net, {ORIENTATION}-facing.’
Story sequences
22 scripts · 5 groupsFrame 1 · A locked-off wide shot from the living-room entrance · New listing · {NEIGHBORHOOD} · {ROOM_COUNT} · none
Sales call and voice message scripts
23 scripts · 6 groupsOpening (0–20s) · ‘Hello, {AGENCY}, this is {AGENT}. Which listing are you calling about?’ · Write down the listing code and check its status in the CRM.
Checklists7
Open Checklist items in the listReal estate agency marketing checklist
36 items · 6 groupsA written listing agreement is signed with the owner and its end date is in the CRM.
Campaign setup and launch
46 items · 6 groupsThe Meta business portfolio is verified, and the payment method on the ad account is set up under the agency's legal name.
Listing shoot and content production
47 items · 6 groupsWritten permission to shoot and publish is in hand from the owner, and from the tenant if one lives there.
Profile, website, and Google profile audit
48 items · 6 groupsThe agency name, address, and phone match the storefront sign exactly, and the business name has no keywords or phrases like ‘best.’
Lead follow-up and sales process
46 items · 6 groupsThe in-hours first-reply target is written down (for example, 5 minutes), and the whole team knows it.
Weekly and monthly performance review
46 items · 6 groupsLast week's spend, leads, and viewings are in one table.
Regulation, platform policy, and data protection
46 items · 6 groupsThe agency holds a valid authorization certificate, and its number appears on every listing, ad, and profile.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Meta ad copy for a listing, written from three angles
ChatGPTAd copy
You are a copywriter who works for real estate agencies. Write Meta ad copy for the apartment below from three angles: (1) how the home is lived in over a…
- New
Meta campaign structure for a new development launch
ClaudeMeta ads
You are a senior Meta ads specialist who runs launch campaigns for residential developments. Build a campaign plan for {PROJECT} covering the 4 weeks before…
- New
Listing-acquisition ads aimed at homeowners
ChatGPTAd copy
You are a copywriter who writes ads that win listings (seller mandates) for real estate agents. Write 6 ads for homeowners in {DISTRICT}, especially the…
- New
Meta instant form questions that qualify buyers
ChatGPTMeta ads
You are a performance marketer focused on lead quality for residential developments. Design a Meta Instant Form for {PROJECT}. The problem: the form brings in…
- New
Adapting a listing for foreign buyers by market
ClaudeAd copy
You are a marketing writer who prepares multilingual copy for agencies that sell homes in Turkey to foreign buyers. Adapt the listing below for the {MARKETS}…
- New
Retargeting ad set for people who viewed listings
ChatGPTMeta ads
You are an ads specialist who manages Meta accounts for real estate agencies. Build a retargeting setup for website visitors who viewed listing pages but never…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 8 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions buyers and renters ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 14 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 17 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to viewing confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 39 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 39 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 45 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 45 KBpdf Ad and content compliance checklist
Checklists
10 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 21 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Everything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.