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Real estate: Reels and TikTok scripts

19 scripts of 15 to 45 seconds for home tours, buyer education, owner, rental, and neighborhood videos, laid out beat by beat with visuals, on-screen text, and voiceover.

19 scripts5 groups30 minOctober 15, 2026

  • reels
  • scripts
  • home tour
  • real estate

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1 script open, 19 scripts in total. Members see the rest.

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Shoot-ready scripts for vertical videos of 15 to 45 seconds. Each line is one beat: time range, visual, on-screen text, and the line to say; the last line is always a single call to action. Check numbers and on-screen text against the listing file before you shoot.

Home tour formats

4 scripts

Door to balcony in one take (30s)

  1. 0–3sVisual: The front door opens and the gimbal moves in at eye levelOn screen: {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² netVoice: ‘We're touring this home in one take, no cuts, from the front door to the balcony.’
  2. 3–10sVisual: The entry and the kitchen on the right, camera turning slowlyOn screen: Floor {FLOOR} · Building fees {FEES}Voice: ‘The kitchen is by the entrance, with a door between it and the living room.’
  3. 10–20sVisual: Down the hallway to the bedrooms, pausing one second at each doorOn screen: Room measurementsVoice: ‘Every room opens onto the hallway; the largest is {ROOM_SIZE}.’
  4. 20–27sVisual: From the living room out to the balcony, view held steady for 3 secondsOn screen: {ORIENTATION}-facingVoice: ‘The balcony runs the length of the living room.’
  5. 27–30sVisual: The agent turns to the camera on the balconyOn screen: Message us for a viewing · Authorization certificate no: {LICENSE_NO}Voice: ‘If you'd like to see it, send a message. We do weekday evening viewings too.’

3 scripts more in this group for members.

18 scripts more for members

This item has 19 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Educational videos for buyers4 scripts
  2. For owners4 scripts
  3. Rentals3 scripts
  4. Neighborhood and behind the scenes4 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Real estate page

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

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  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

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  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only