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15 copy and message templates for agencies

Listing descriptions, ad copy, WhatsApp replies, seller updates, and review replies. Fill in the variables and use them.

15 templates4 groups15 minOctober 15, 2026

  • templates
  • whatsapp
  • listings
  • reviews

Preview

1 template open, 15 templates in total. Members see the rest.

These templates come from the texts an agency writes most in a typical week. Each one already accounts for the authorization certificate number, net/gross square meters, and personal-data rules. After filling one in, check it once more against the real listing details.

Listing and post copy

4 templates

Portal listing description

{NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

3 templates more in this group for members.

14 templates more for members

This item has 15 templates in total. With a membership you see all of it and copy any line in one click.

  1. Ad copy3 templates
  2. WhatsApp and phone replies4 templates
  3. Owners and reputation4 templates

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Real estate page
  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only