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16 copy and message templates for a therapy practice

Instagram captions, ad copy, website sections, WhatsApp replies, review replies, and email. Fill in the variables, check your title, publish.

16 templates6 groups15 minOctober 15, 2026

  • templates
  • whatsapp
  • web copy

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1 template open, 16 templates in total. Members see the rest.

These templates cover what a therapy practice writes most often. All of them follow the same three principles: don't diagnose the reader, don't promise results, don't confirm client information. Wherever {TITLE} appears, use the exact title on your diploma.

Instagram captions

3 templates

Psychoeducation post

{CONCEPT} is often misunderstood. In short: {ONE_LINE_DEFINITION} In daily life it can look like this: {EXAMPLE_SITUATION} Noticing it isn't a diagnosis. It just means knowing what to look for. If you'd like to talk about it one on one, you can request an intro call through the link in the profile. {PRACTITIONER}, {TITLE}

2 templates more in this group for members.

15 templates more for members

This item has 16 templates in total. With a membership you see all of it and copy any line in one click.

  1. Ad copy3 templates
  2. Website sections3 templates
  3. WhatsApp and DM replies4 templates
  4. Review replies2 templates
  5. Email1 template

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Psychologists and therapy page
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  • Script20 min

    9 video and call scripts for therapists

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    practitioner, close-up. Voice: "Don't wait for everything to get really bad before starting therapy." On screen: When should you start?

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  • Checklist25 min

    Therapy practice marketing checklist

    • The practitioner's diploma title, training, and certificates are collected in one folder, and all copy is written against that list.
    • The Instagram bio has the title, city, online session info, and one link; no inflation like "best" or "expert."

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  • Message template20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, thank you for writing to the {PRACTICE} team. I'm {COORDINATOR}, the client coordinator. To find the right practitioner for you, we start with a short intro call; it isn't therapy, just a chance to meet. Two quick questions: 1. Is the support for you, for you as a couple, or for your child? 2. Do you prefer online or in person? No need to write any details.

    22 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The most-used thing in a therapy room isn't the tissue box. Let me show you.

    50 hooks · 5 groupsMembers only