Message templateSales
15 copy and message templates for selling B2B services
LinkedIn posts and ads, service page and proposal sections, cold email, post-meeting summaries, proposal follow-ups, referral requests, and reply templates.
15 templates4 groups12 minOctober 15, 2026
- templates
- proposals
These templates are written around a decision-maker's three questions: is this our problem, does this team know the work, and how much of our time will it take? Fill in the variables, and don't add results or client names you can't document.
LinkedIn posts and ads
Founder observation post
Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.
3 templates more in this group for members.
14 templates more for members
This item has 15 templates in total. With a membership you see all of it and copy any line in one click.
- 02Website and proposal sections4 templates
- 03Emails and messages5 templates
- 04Reply templates2 templates
Already have an account? Log in
The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
More for Consulting and B2B services
Consulting and B2B services page42 hooks for consulting and B2B services
The first step companies skip before a new regulation takes effect.
42 hooks · 6 groupsMembers only
9 video and call scripts for B2B services
0-3s1. Founder observation video (60s)Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.
9 scripts · 2 groupsMembers only
Marketing checklist for consulting firms
- The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
- Every service has its own page with method, duration, deliverables, and an out-of-scope section.
36 items · 6 groupsMembers only
Caption templates
Three-mistakes postThe three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.
24 templates · 5 groupsMembers only
Reels and short-video openers
I'm drawing one box on the board: who owns it in your company?
50 hooks · 5 groupsMembers only
Objection and hesitation hooks
Here's the line item I ask about first when I hear ‘your price is high.’
50 hooks · 5 groupsMembers only