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Consulting and B2B services: Reels and short-video openers

Fifty openers for the first 1-2 seconds of Reels, TikTok, and Shorts: whiteboard, document close-ups, founder takes, field scenes, and countdowns.

50 hooks5 groups10 minOctober 15, 2026

  • reels
  • hooks
  • b2b
  • short video

Preview

3 hooks open, 50 hooks in total. Members see the rest.

In a short B2B video, the first two seconds should open on an object or a clear line: a whiteboard, a proposal page, a calendar, meeting notes. Say the line and put it on screen; let the first frame back it up, and keep client identities and confidential details out of frame.

Whiteboard and sketch openers

10 hooks
  1. I'm drawing one box on the board: who owns it in your company?
  2. Three lines on the board show an authority matrix; the first line is who signs.
  3. The gap between these two arrows is why orders go out late.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Document and notes close-ups10 hooks
  2. Founder to camera: one-line opinions10 hooks
  3. Scenes from the field10 hooks
  4. Time, number, and calendar openers10 hooks

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Consulting and B2B services page
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    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

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    9 video and call scripts for B2B services

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    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

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  • Copy template25 min

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    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

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