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9 video and call scripts for B2B services

A founder video, a mistakes video, a method explainer, a case interview, a webinar opening, and a video ad, plus a discovery call, a proposal walkthrough, and a first call with a referred lead.

9 scripts2 groups15 minOctober 15, 2026

  • scripts
  • sales calls
  • video

Preview

1 script open, 9 scripts in total. Members see the rest.

Video scripts are timed in seconds; call scripts in minutes. Use the call scripts as an order and question checklist, not lines to memorize, and listen while the other person talks.

Video scripts

6 scripts

1. Founder observation video (60s)

  1. 0-3sClose-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.
  2. 3-15sThe observation: {OBSERVATION}. Anonymized example: "a mid-sized company in {INDUSTRY}."
  3. 15-35sWhy it matters: the effect on the company ({IMPACT}), stated as an observation.
  4. 35-50sWhat to do: one practical first step ({FIRST_STEP}).
  5. 50-60s"Sound familiar? Tell me in the comments." On screen: the founder's name and title.

5 scripts more in this group for members.

8 scripts more for members

This item has 9 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Call scripts3 scripts

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Consulting and B2B services page
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    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

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    Marketing checklist for consulting firms

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    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

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    Objection and hesitation hooks

    Here's the line item I ask about first when I hear ‘your price is high.’

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