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Consulting and B2B services

Consultancies and business service providers.

The library for Consulting and B2B services

1,163hooks, templates, scripts and checklist items

  • Hooks492
  • Templates215
  • Scripts96
  • Checklist items360
45prompts written for this industry31items: hook banks, templates, scripts, checklists37editable files

Counts come straight from the library's records and update as new content is added.

Lines from this industry's items

Content by type

31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.

Hook banks10

Open Hook bank items in the list

Copy templates5

Open Copy template items in the list

  • Caption templates

    24 templates · 5 groups

    Three-mistakes post: The three mistakes we see most often with {TOPIC}:

  • Meta ad copy

    25 templates · 5 groups

    New regulation: first step: Primary text: {REGULATION} takes effect on {DATE}. The first step companies skip most: {SKIPPED_STEP}. You can download the {ITEM_COUNT}-point checklist we prepared for the first two weeks.

  • Google Ads and search copy

    27 templates · 5 groups

    RSA: management and strategy: Headlines (30 characters max):

  • Website and landing page copy

    27 templates · 5 groups

    Homepage hero: Headline: {PROBLEM_STATEMENT}

  • Profile and business profile copy

    24 templates · 5 groups

    LinkedIn headline: three variants: Variant 1 (who and what): {TITLE} | {SERVICE_AREA} consulting for {TARGET_CLIENT} | {FIRM}

Message templates4

Open Message template items in the list

  • 15 copy and message templates for selling B2B services

    15 templates · 4 groups

    Founder observation post: Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}.

  • WhatsApp and DM replies

    25 templates · 5 groups

    First reply to a form inquiry: Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I received your request about {TOPIC}, thank you.

  • Review and reputation replies

    24 templates · 5 groups

    Thanks: general positive review: Thank you, {FIRST_NAME}. Over the course of the work, {TEAM_MEMBER}'s care and the time your own team set aside carried the project. That the method took hold in your team by the end is the most valuable feedback for us. {SIGNATURE}

  • Email and SMS templates

    24 templates · 6 groups

    First email after a download: Subject: Your {TOPIC} checklist is ready

Scripts5

Open Script items in the list

  • 9 video and call scripts for B2B services

    9 scripts · 2 groups

    0-3s · Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

  • Reels and TikTok scripts

    21 scripts · 5 groups

    0–3s · An empty table being drawn on a whiteboard, close on the hands · “An authority matrix in 30 seconds” · “Who signs what at your company? Let's draw it in 30 seconds.”

  • Video ad scripts

    22 scripts · 4 groups

    0–3s · A whiteboard, logo in the corner · “A 45-minute diagnostic call” · “At {FIRM}, the first step is a 45-minute diagnostic call.”

  • Story sequences

    21 scripts · 6 groups

    Frame 1 · An authority matrix on the board, two names in one cell · ‘Where's the problem in this matrix?’ · quiz (Two names / An empty row / No problem)

  • Sales call and conversation scripts

    23 scripts · 5 groups

    0–20s · Opening · “Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I saw that you downloaded {CONTENT_NAME}; I'm calling briefly, do you have two minutes?”

Checklists7

Open Checklist items in the list

  • Marketing checklist for consulting firms

    36 items · 6 groups

    The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.

  • Campaign setup and launch

    54 items · 6 groups

    Ad accounts (LinkedIn, Meta, Google) are opened in the firm's name; at least two people hold admin access on each, and none depends on one person's personal login.

  • Production day preparation and run

    54 items · 6 groups

    The shoot has one written goal: which service, for which decision-maker, addressing which problem; the plan isn't left at ‘let's film whatever comes up.’

  • Profile, website, and page audit

    54 items · 6 groups

    The page name, logo, and banner match the legal name and the brand on your site; the logo reads at small sizes, and the banner carries one sentence and a call.

  • Lead follow-up and sales process

    54 items · 6 groups

    Every form, call, WhatsApp, and LinkedIn message lands in one place (a CRM or shared sheet), and no inquiry stays only on someone's phone.

  • Weekly and monthly performance review

    54 items · 6 groups

    Form submissions, new CRM records, and notification emails add up to the same number, and any missing record is found the same day.

  • Ad rules, platform policy, and KVKK

    54 items · 6 groups

    Every numeric claim on the site, in ads, and in proposals (‘X percent savings’, ‘results in Y weeks’) has its source, period, and calculation on file.

Prompts written for this industry

The first 6 of 45 prompts. Fill in the variables for your business and run them.

See all 45 prompts

  • Six LinkedIn ads written for specific job titles

    ChatGPTAd copy

    New

    You are a copywriter who writes LinkedIn ads for B2B service firms. Write 6 sponsored content ads for {SERVICE}: 2 for {TITLE_1}, 2 for {TITLE_2}, and 2 for…

    linkedinFull text for members

  • A Meta lead form with qualifying questions for SME owners

    ClaudeMeta ads

    New

    You are a specialist who sets up Meta lead ads for consultancies that sell to SMEs. Build an instant form and 3 ads for {SERVICE}. Details: - Ideal client…

    metaFull text for members

  • Turn one client case into five ads

    GeminiAd copy

    New

    You are a copywriter who writes case-based ads for consultancies. Turn the project summary below into 5 ads. Project summary: {PROJECT_SUMMARY} (the client's…

    case studiesFull text for members

  • LinkedIn and Meta retargeting for a long sales cycle

    ChatGPTMeta ads

    New

    You are a strategist who builds advertising plans for B2B service firms with 3-9 month sales cycles. Build a retargeting plan for {FIRM} that uses LinkedIn and…

    retargetingFull text for members

  • Ad copy and page headlines for a checklist or report

    ClaudeAd copy

    New

    You are a copywriter who promotes downloadable content (lead magnets) for B2B service firms. Write ad copy and landing page headlines for…

    lead magnetsFull text for members

  • A LinkedIn ABM campaign for a target account list

    ClaudeMeta ads

    New

    You are a B2B marketing manager who runs account-based marketing (ABM). Design a 12-week LinkedIn campaign for {FIRM} targeting a list of {ACCOUNT_COUNT}…

    abmlinkedinFull text for members

Editable files

37 files, each in Turkish and English, grouped by what you use them for.

Open in the resource library

Planning

5
  • xlsx

    Competitor analysis grid

    Planning

    An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.

    2 sheets · 11 columns · 16 rows
    Excel · 9 KB

  • xlsx

    Campaign and offer planner

    Planning

    6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.

    1 sheets · 13 columns · 21 rows
    Excel · 9 KB

  • docx

    Client onboarding questionnaire

    Planning

    12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.

    6 sections · 3 tables
    Word · 40 KB

  • docx

    Crisis communication plan

    Planning

    The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.

    10 sections · 2 tables
    Word · 39 KB

  • docx

    Audience persona sheets

    Planning

    A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.

    20 sections · 4 tables
    Word · 39 KB

Advertising

7
  • xlsx

    Meta ads budget and pacing planner

    Advertising

    Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.

    2 sheets · 11 columns · 17 rows
    Excel · 10 KB

  • xlsx

    Google Ads keyword plan

    Advertising

    30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.

    3 sheets · 11 columns · 36 rows
    Excel · 12 KB

  • xlsx

    UTM link builder

    Advertising

    Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.

    1 sheets · 8 columns · 49 rows
    Excel · 10 KB

  • xlsx

    Campaign naming convention

    Advertising

    A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.

    2 sheets · 8 columns · 36 rows
    Excel · 11 KB

  • xlsx

    A/B test log

    Advertising

    Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.

    1 sheets · 14 columns · 31 rows
    Excel · 10 KB

  • xlsx

    Ad creative matrix

    Advertising

    10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.

    2 sheets · 8 columns · 17 rows
    Excel · 10 KB

  • docx

    Landing page copy template

    Advertising

    Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions clients ask most.

    14 sections · 1 tables
    Word · 40 KB

Content

9
  • xlsx

    12-month content calendar

    Content

    A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.

    3 sheets · 11 columns · 54 rows
    Excel · 15 KB

  • xlsx

    Weekly posting planner

    Content

    A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.

    2 sheets · 11 columns · 34 rows
    Excel · 11 KB

  • xlsx

    Content idea bank

    Content

    52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.

    1 sheets · 9 columns · 57 rows
    Excel · 10 KB

  • xlsx

    FAQ-to-content planner

    Content

    Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.

    1 sheets · 7 columns · 15 rows
    Excel · 8 KB

  • xlsx

    Production day shot list

    Content

    15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.

    1 sheets · 9 columns · 25 rows
    Excel · 8 KB

  • docx

    Creative brief template

    Content

    A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.

    9 sections · 4 tables
    Word · 40 KB

  • docx

    Short-video script pack

    Content

    10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.

    10 sections · 10 tables
    Word · 40 KB

  • docx

    Brand voice guide

    Content

    Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.

    7 sections · 3 tables
    Word · 40 KB

  • docx

    Customer FAQ document

    Content

    10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.

    20 sections · 0 tables
    Word · 39 KB

Sales

8
  • xlsx

    Lead tracker (mini CRM)

    Sales

    Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.

    2 sheets · 18 columns · 206 rows
    Excel · 18 KB

  • xlsx

    Review and reputation log

    Sales

    A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.

    3 sheets · 10 columns · 125 rows
    Excel · 15 KB

  • xlsx

    Sales pipeline tracker

    Sales

    A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.

    2 sheets · 10 columns · 156 rows
    Excel · 16 KB

  • xlsx

    Objection tracker

    Sales

    The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.

    2 sheets · 7 columns · 13 rows
    Excel · 14 KB

  • docx

    Marketing services proposal template

    Sales

    An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.

    7 sections · 3 tables
    Word · 39 KB

  • docx

    WhatsApp and DM reply scripts

    Sales

    Ready-to-send messages from the first greeting to call confirmation, including your sector's qualifying questions and objection replies.

    15 sections · 1 tables
    Word · 40 KB

  • docx

    Objection handling guide

    Sales

    Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.

    10 sections · 9 tables
    Word · 40 KB

  • docx

    Five-email nurture sequence

    Sales

    Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.

    6 sections · 1 tables
    Word · 39 KB

Reporting

2
  • xlsx

    Monthly KPI dashboard

    Reporting

    8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.

    2 sheets · 9 columns · 14 rows
    Excel · 9 KB

  • docx

    Monthly client report template

    Reporting

    A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.

    7 sections · 2 tables
    Word · 39 KB

Checklists

6
  • pdf

    Campaign launch checklist

    Checklists

    Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.

    2 pages · 26 items
    PDF · 46 KB

  • pdf

    Ad account health checklist

    Checklists

    A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.

    2 pages · 22 items
    PDF · 46 KB

  • pdf

    Content production checklist

    Checklists

    Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.

    2 pages · 28 items
    PDF · 46 KB

  • pdf

    Ad and content compliance checklist

    Checklists

    9 sector-specific rules plus platform policy and data protection checks to run before every post.

    2 pages · 20 items
    PDF · 46 KB

  • pdf

    Monthly marketing audit

    Checklists

    An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.

    2 pages · 21 items
    PDF · 45 KB

  • pdf

    Social profile optimization checklist

    Checklists

    A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.

    2 pages · 18 items
    PDF · 45 KB

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