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Agencies and freelancers

Agencies and freelancers managing client accounts.

The library for Agencies and freelancers

1,095hooks, templates, scripts and checklist items

  • Hooks495
  • Templates175
  • Scripts86
  • Checklist items339
45prompts written for this industry31items: hook banks, templates, scripts, checklists37editable files

Counts come straight from the library's records and update as new content is added.

Lines from this industry's items

Content by type

31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.

Hook banks10

Open Hook bank items in the list

Copy templates5

Open Copy template items in the list

  • Caption templates

    20 templates · 5 groups

    5 checks before ads: Check five things before you run an ad:

  • Meta ad copy

    20 templates · 5 groups

    Messages in, sales not: Primary text: If messages come in from the ad but don't turn into sales, the problem is usually in one of three places: tracking, reply speed, or the landing page.

  • Google Ads and search copy

    20 templates · 5 groups

    RSA: digital agency: Keyword group: digital agency, digital marketing agency

  • Landing page and website sections

    20 templates · 5 groups

    Hero: the phone isn't ringing: Headline: The ad budget is being spent, but the phone isn't ringing. We start with why.

  • Profile and business profile copy

    20 templates · 5 groups

    Bio: work-focused: {AGENCY} · Ads, content, and tracking for {NICHE} businesses

Message templates4

Open Message template items in the list

  • 15 client and sales message templates for agencies

    15 templates · 5 groups

    First DM based on an observation: Hi {FIRST_NAME}, I was looking at {BUSINESS}'s {OBSERVATION_SPOT} and noticed something: {OBSERVATION}. Fixing that with {SUGGESTION} is usually quick. Are you working on this right now? I'm {REP} from {AGENCY}.

  • WhatsApp and DM replies

    20 templates · 5 groups

    First message from an ad: Hi {FIRST_NAME}, this is {REP} from {AGENCY}. Thanks for writing about {AD_TOPIC} from our ad.

  • Review and reputation replies

    20 templates · 5 groups

    General thank-you: {FIRST_NAME}, thank you for the review. We read the line about {REVIEW_DETAIL} aloud in our weekly team meeting. Next month we'll be working on {NEXT_STEP}, and we'll tell you when it's ready.

  • Email and SMS templates

    20 templates · 5 groups

    How we work, on one page: Subject: How we work, on one page

Scripts5

Open Script items in the list

  • 9 video and call scripts for agencies

    9 scripts · 2 groups

    0-3s · "I paid for ads and the phone never rang." Same line as on-screen text.

  • Reels and TikTok scripts

    19 scripts · 5 groups

    0–3s · The ads manager screen, cursor on the Events Manager menu · When I first open an account · ‘When I open an ad account, the first place I look isn't spend.’

  • Video ad scripts

    20 scripts · 5 groups

    0–3s · A business owner behind the counter, the phone silent on the table · Ads on, phone silent · ‘The ads are on, but the phone isn't ringing.’

  • Story sequences

    18 scripts · 6 groups

    Frame 1 · A locked key, the word ‘Password’ crossed out · ‘Giving an agency ad account access without a password’

  • Sales and phone call scripts

    20 scripts · 5 groups

    0–20s · ‘Hi {FIRST_NAME}, this is {REP} from {AGENCY}. You left an account review request through {FORM_CHANNEL}; do you have two minutes right now?’

Checklists7

Open Checklist items in the list

  • A 36-point agency operations checklist

    36 items · 6 groups

    Out-of-scope work is spelled out in the proposal.

  • Launching a client campaign

    50 items · 6 groups

    At least two people on the client side are admins on the owning business portfolio, and the agency is added with a work identity, not a personal profile.

  • Content production and shoot day

    49 items · 6 groups

    The shoot's purpose and deliverables are written down (how many Reels, how many photos, which formats), and the client approved them before the shoot.

  • Profile, site, and business profile audit

    50 items · 6 groups

    Handle, profile name, and logo match the business's sign and Google name, with no differences in Turkish characters or punctuation.

  • Lead follow-up and sales process

    50 items · 6 groups

    Account review, proposal, and contact forms land in the CRM with separate source tags, and WhatsApp and Instagram DMs are logged in the same list.

  • Weekly and monthly performance review

    50 items · 6 groups

    For each client, the last 7 days of event counts were compared across the platform, GA4, and the client's records, and any gap over roughly 10 percent was explained.

  • Ad rules, platform policy, and KVKK

    54 items · 6 groups

    The service agreement spells out scope, exclusions, revision rights, approval time, and that ad budget is separate from the monthly fee.

Prompts written for this industry

The first 6 of 45 prompts. Fill in the variables for your business and run them.

See all 45 prompts

  • Agency ads aimed at local business owners

    ChatGPTAd copy

    New

    You are a copywriter writing a small digital agency's own ads. Write 4 Meta ads for {AGENCY} aimed at business owners in {CITY} who run {NICHE}…

    agency adsFull text for members

  • A Meta lead form offering an account review

    ClaudeMeta ads

    New

    You are a performance specialist who builds client acquisition campaigns for agencies. Design a Meta instant form campaign for {AGENCY} offering an ad account…

    lead formFull text for members

  • Retargeting people who read your case studies

    GeminiMeta ads

    New

    You are a media planner who runs agencies' own ad accounts. Build a 3-layer Meta retargeting setup for {AGENCY}. Audiences: 1. Viewed a case study page in the…

    retargetingFull text for members

  • LinkedIn ads for in-house marketing managers

    ClaudeAd copy

    New

    You are a copywriter who writes LinkedIn ads for agencies selling B2B services. {AGENCY} sells {SERVICE} to mid-sized companies that have an in-house marketing…

    linkedinb2bFull text for members

  • Ad set for an agency focused on one niche

    ChatGPTAd copy

    New

    You write positioning and ad copy for niche agencies. {AGENCY} works only with {NICHE} businesses. Write 5 ads that speak this niche's language. Details…

    niche agencyFull text for members

  • Freelancer profile and service listing copy

    ChatGPTAd copy

    New

    You write profiles for freelancers who sell on marketplaces like Bionluk, Upwork, and Fiverr. For {NAME}, write a {PLATFORM} profile and 3 service…

    freelancerFull text for members

Editable files

37 files, each in Turkish and English, grouped by what you use them for.

Open in the resource library

Planning

5
  • xlsx

    Competitor analysis grid

    Planning

    An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.

    2 sheets · 11 columns · 16 rows
    Excel · 9 KB

  • xlsx

    Campaign and offer planner

    Planning

    6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.

    1 sheets · 13 columns · 21 rows
    Excel · 8 KB

  • docx

    Client onboarding questionnaire

    Planning

    12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.

    6 sections · 3 tables
    Word · 40 KB

  • docx

    Crisis communication plan

    Planning

    The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.

    10 sections · 2 tables
    Word · 39 KB

  • docx

    Audience persona sheets

    Planning

    A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.

    20 sections · 4 tables
    Word · 39 KB

Advertising

7
  • xlsx

    Meta ads budget and pacing planner

    Advertising

    Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.

    2 sheets · 11 columns · 17 rows
    Excel · 10 KB

  • xlsx

    Google Ads keyword plan

    Advertising

    30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.

    3 sheets · 11 columns · 36 rows
    Excel · 12 KB

  • xlsx

    UTM link builder

    Advertising

    Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.

    1 sheets · 8 columns · 49 rows
    Excel · 10 KB

  • xlsx

    Campaign naming convention

    Advertising

    A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.

    2 sheets · 8 columns · 36 rows
    Excel · 11 KB

  • xlsx

    A/B test log

    Advertising

    Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.

    1 sheets · 14 columns · 31 rows
    Excel · 10 KB

  • xlsx

    Ad creative matrix

    Advertising

    10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.

    2 sheets · 8 columns · 17 rows
    Excel · 10 KB

  • docx

    Landing page copy template

    Advertising

    Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions clients ask most.

    14 sections · 1 tables
    Word · 40 KB

Content

9
  • xlsx

    12-month content calendar

    Content

    A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.

    3 sheets · 11 columns · 54 rows
    Excel · 15 KB

  • xlsx

    Weekly posting planner

    Content

    A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.

    2 sheets · 11 columns · 34 rows
    Excel · 11 KB

  • xlsx

    Content idea bank

    Content

    52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.

    1 sheets · 9 columns · 57 rows
    Excel · 10 KB

  • xlsx

    FAQ-to-content planner

    Content

    Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.

    1 sheets · 7 columns · 15 rows
    Excel · 8 KB

  • xlsx

    Production day shot list

    Content

    15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.

    1 sheets · 9 columns · 25 rows
    Excel · 8 KB

  • docx

    Creative brief template

    Content

    A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.

    9 sections · 4 tables
    Word · 40 KB

  • docx

    Short-video script pack

    Content

    10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.

    10 sections · 10 tables
    Word · 40 KB

  • docx

    Brand voice guide

    Content

    Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.

    7 sections · 3 tables
    Word · 40 KB

  • docx

    Customer FAQ document

    Content

    10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.

    20 sections · 0 tables
    Word · 39 KB

Sales

8
  • xlsx

    Lead tracker (mini CRM)

    Sales

    Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.

    2 sheets · 18 columns · 206 rows
    Excel · 17 KB

  • xlsx

    Review and reputation log

    Sales

    A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.

    3 sheets · 10 columns · 125 rows
    Excel · 15 KB

  • xlsx

    Sales pipeline tracker

    Sales

    A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.

    2 sheets · 10 columns · 156 rows
    Excel · 16 KB

  • xlsx

    Objection tracker

    Sales

    The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.

    2 sheets · 7 columns · 13 rows
    Excel · 14 KB

  • docx

    Marketing services proposal template

    Sales

    An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.

    7 sections · 3 tables
    Word · 39 KB

  • docx

    WhatsApp and DM reply scripts

    Sales

    Ready-to-send messages from the first greeting to call confirmation, including your sector's qualifying questions and objection replies.

    15 sections · 1 tables
    Word · 40 KB

  • docx

    Objection handling guide

    Sales

    Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.

    10 sections · 9 tables
    Word · 40 KB

  • docx

    Five-email nurture sequence

    Sales

    Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.

    6 sections · 1 tables
    Word · 39 KB

Reporting

2
  • xlsx

    Monthly KPI dashboard

    Reporting

    8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.

    2 sheets · 9 columns · 14 rows
    Excel · 9 KB

  • docx

    Monthly client report template

    Reporting

    A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.

    7 sections · 2 tables
    Word · 39 KB

Checklists

6
  • pdf

    Campaign launch checklist

    Checklists

    Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.

    2 pages · 26 items
    PDF · 46 KB

  • pdf

    Ad account health checklist

    Checklists

    A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.

    2 pages · 22 items
    PDF · 46 KB

  • pdf

    Content production checklist

    Checklists

    Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.

    2 pages · 28 items
    PDF · 46 KB

  • pdf

    Ad and content compliance checklist

    Checklists

    10 sector-specific rules plus platform policy and data protection checks to run before every post.

    2 pages · 21 items
    PDF · 46 KB

  • pdf

    Monthly marketing audit

    Checklists

    An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.

    2 pages · 21 items
    PDF · 45 KB

  • pdf

    Social profile optimization checklist

    Checklists

    A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.

    2 pages · 18 items
    PDF · 45 KB

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