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SaaS and software

Software products and subscription services.

The library for SaaS and software

1,104hooks, templates, scripts and checklist items

  • Hooks495
  • Templates174
  • Scripts84
  • Checklist items351
45prompts written for this industry31items: hook banks, templates, scripts, checklists37editable files

Counts come straight from the library's records and update as new content is added.

Lines from this industry's items

Content by type

31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.

Hook banks10

Open Hook bank items in the list

Copy templates6

Open Copy template items in the list

  • 14 ad, page, and message templates for SaaS

    14 templates · 5 groups

    Meta ad: switching from the old way: Doing {TASK} with {OLD_WAY} works, right up until the team grows.

  • Caption templates

    20 templates · 5 groups

    Carousel: data cleanup steps: Swipe for the {STEP_COUNT} cleanup steps to do in your spreadsheet before moving to {PRODUCT}.

  • Meta ad copy

    20 templates · 5 groups

    Orders stuck in WhatsApp: Primary text: Orders from {CUSTOMER_COUNT} customers land in a WhatsApp group, and someone types them all into Excel every evening. A missed order only gets noticed when the customer calls.

  • Google Ads and search copy

    20 templates · 5 groups

    RSA: accounting software: Keyword group: small business accounting software, cloud accounting software

  • Website and landing page sections

    20 templates · 5 groups

    Hero: leaving the old way: Headline: Stop chasing files to get {TASK} done.

  • Profile and Business Profile copy

    20 templates · 5 groups

    Bio: job-focused: {PRODUCT} · {CORE_JOB} for {AUDIENCE}

Message templates3

Open Message template items in the list

  • WhatsApp and DM replies

    20 templates · 5 groups

    First message from an ad: Hi {FIRST_NAME}, this is {REP} from the {PRODUCT} team. Thanks for writing to us about {AD_TOPIC} from our ad.

  • Review and reputation replies

    20 templates · 5 groups

    General positive review: Thank you, {FIRST_NAME}. Reading that {REVIEW_TASK} is now {REVIEW_CHANGE} made the team's day. We also shared your review with the team that did your setup. If anything new comes up, {SUPPORT_CHANNEL} is always open.

  • Email and SMS templates

    20 templates · 5 groups

    Welcome email for the admin: Subject: Your {COMPANY} account is open: three security settings first

Scripts5

Open Script items in the list

  • 8 video and call scripts for SaaS

    8 scripts · 2 groups

    0-3s · "{TASK}: from 4 steps to 1." Visual: a cluttered {OLD_WAY} screen.

  • Reels and TikTok scripts

    18 scripts · 5 groups

    0–2s · A stopwatch running in the corner, cursor on ‘New quote’ · One quote, start to finish · None, just keyboard sounds

  • Video ad scripts

    20 scripts · 5 groups

    0–3s · Three spreadsheets side by side, the cursor copying numbers between them · ‘Month-end: three files, one report’ · ‘When the month-end report comes from three files, most of the work is copy and paste.’

  • Story sequences

    18 scripts · 6 groups

    Frame 1 · Monday, 9:00 a.m., coffee and a laptop · ‘Have the Monday report in your inbox at 9:00’

  • Sales call, phone, and voicemail scripts

    20 scripts · 5 groups

    0–20s · ‘Hi {FIRST_NAME}, this is {REP} from {PRODUCT}. You downloaded our {GUIDE_NAME} guide yesterday. I'm not calling to sell; I just want to know if it helped. Do you have two minutes?’

Checklists7

Open Checklist items in the list

  • A 36-point SaaS marketing checklist

    36 items · 6 groups

    The homepage hero says who the product is for and what job it does in one sentence.

  • Campaign setup and launch

    54 items · 6 groups

    At least two people are admins on the Meta business portfolio, and the ad account isn't tied to an agency's or freelancer's personal profile.

  • Content production and shoot day

    49 items · 6 groups

    The video has one written goal (signup, demo request, activation, or education), one next step, and one link.

  • Profile, website, and business profile audit

    54 items · 6 groups

    The first line of the Instagram bio says who the product is for and what job it does, with no ‘next-generation’ labels or slogans.

  • Lead follow-up and sales process

    52 items · 6 groups

    Each form (demo, trial, quote, webinar, ebook) lands in the CRM with its own source tag, so a demo request never mixes with an ebook download.

  • Weekly and monthly performance review

    51 items · 6 groups

    Last 7 days of signups, activations, and paid conversions in GA4 were compared against the CRM or product database, and any gap over roughly 10 percent was traced.

  • Compliance, platform policy, and data protection

    55 items · 6 groups

    For individual (consumer) signups, the pre-contract information and distance sales agreement appear before payment with a confirmation box, and the enterprise contract flow is separate.

Prompts written for this industry

The first 6 of 45 prompts. Fill in the variables for your business and run them.

See all 45 prompts

  • Three persona-based Meta ads for a free trial

    ChatGPTAd copy

    New

    You are a senior performance copywriter for B2B software products. Write 3 Meta ads that drive free-trial signups for {PRODUCT}, each one speaking to a…

    free trialFull text for members

  • Meta retargeting copy for each funnel stage

    ClaudeMeta ads

    New

    You are a growth marketer who builds retargeting programs for SaaS companies. Write separate Meta ad copy for {PRODUCT} for these 4 audiences: 1. Viewed the…

    retargetingFull text for members

  • A qualifying Meta lead form for demo requests

    ChatGPTMeta ads

    New

    You are a demand generation specialist at a B2B software company. Design a Meta Lead Ads (instant form) setup for {PRODUCT}. The goal is to collect demo…

    lead formFull text for members

  • LinkedIn ads for decision makers in business terms

    ClaudeAd copy

    New

    You are a B2B copywriter who markets enterprise software. Write LinkedIn Sponsored Content ads for {PRODUCT}. Target: decision makers with the titles…

    linkedinb2bFull text for members

  • Ad and post set for a new feature launch

    ChatGPTAd copy

    New

    You are the launch marketer for a SaaS product. Write separate messages about a new feature, {FEATURE}, for current customers, trial users, and a cold…

    launchFull text for members

  • Switching ads without naming competitors

    ClaudeAd copy

    New

    You are a SaaS copywriter who knows the rules for comparative advertising. {PRODUCT} targets companies using {COMPETITOR_TYPE} (e.g., an enterprise ERP module…

    switchingFull text for members

Editable files

37 files, each in Turkish and English, grouped by what you use them for.

Open in the resource library

Planning

5
  • xlsx

    Competitor analysis grid

    Planning

    An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.

    2 sheets · 11 columns · 16 rows
    Excel · 9 KB

  • xlsx

    Campaign and offer planner

    Planning

    6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.

    1 sheets · 13 columns · 21 rows
    Excel · 8 KB

  • docx

    Client onboarding questionnaire

    Planning

    12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.

    6 sections · 3 tables
    Word · 40 KB

  • docx

    Crisis communication plan

    Planning

    The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.

    10 sections · 2 tables
    Word · 39 KB

  • docx

    Audience persona sheets

    Planning

    A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.

    20 sections · 4 tables
    Word · 39 KB

Advertising

7
  • xlsx

    Meta ads budget and pacing planner

    Advertising

    Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.

    2 sheets · 11 columns · 17 rows
    Excel · 10 KB

  • xlsx

    Google Ads keyword plan

    Advertising

    30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.

    3 sheets · 11 columns · 36 rows
    Excel · 12 KB

  • xlsx

    UTM link builder

    Advertising

    Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and product.

    1 sheets · 8 columns · 49 rows
    Excel · 10 KB

  • xlsx

    Campaign naming convention

    Advertising

    A builder that creates campaign names from date, platform, objective, product, audience and angle, plus sector-specific codes.

    2 sheets · 8 columns · 36 rows
    Excel · 11 KB

  • xlsx

    A/B test log

    Advertising

    Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.

    1 sheets · 14 columns · 31 rows
    Excel · 10 KB

  • xlsx

    Ad creative matrix

    Advertising

    10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.

    2 sheets · 8 columns · 17 rows
    Excel · 10 KB

  • docx

    Landing page copy template

    Advertising

    Landing page copy section by section, from the headline to the FAQ, filled with your sector's products and plans, process steps and the questions customers ask most.

    14 sections · 1 tables
    Word · 40 KB

Content

9
  • xlsx

    12-month content calendar

    Content

    A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.

    3 sheets · 11 columns · 54 rows
    Excel · 15 KB

  • xlsx

    Weekly posting planner

    Content

    A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.

    2 sheets · 11 columns · 34 rows
    Excel · 11 KB

  • xlsx

    Content idea bank

    Content

    52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.

    1 sheets · 9 columns · 57 rows
    Excel · 10 KB

  • xlsx

    FAQ-to-content planner

    Content

    Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.

    1 sheets · 7 columns · 15 rows
    Excel · 8 KB

  • xlsx

    Production day shot list

    Content

    15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.

    1 sheets · 9 columns · 25 rows
    Excel · 8 KB

  • docx

    Creative brief template

    Content

    A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.

    9 sections · 4 tables
    Word · 40 KB

  • docx

    Short-video script pack

    Content

    10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.

    10 sections · 10 tables
    Word · 40 KB

  • docx

    Brand voice guide

    Content

    Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.

    7 sections · 3 tables
    Word · 40 KB

  • docx

    Customer FAQ document

    Content

    10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.

    20 sections · 0 tables
    Word · 39 KB

Sales

8
  • xlsx

    Lead tracker (mini CRM)

    Sales

    Channel, product and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.

    2 sheets · 18 columns · 206 rows
    Excel · 17 KB

  • xlsx

    Review and reputation log

    Sales

    A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.

    3 sheets · 10 columns · 125 rows
    Excel · 15 KB

  • xlsx

    Sales pipeline tracker

    Sales

    A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.

    2 sheets · 10 columns · 156 rows
    Excel · 16 KB

  • xlsx

    Objection tracker

    Sales

    The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.

    2 sheets · 7 columns · 13 rows
    Excel · 14 KB

  • docx

    Marketing services proposal template

    Sales

    An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.

    7 sections · 3 tables
    Word · 39 KB

  • docx

    WhatsApp and DM reply scripts

    Sales

    Ready-to-send messages from the first greeting to demo confirmation, including your sector's qualifying questions and objection replies.

    15 sections · 1 tables
    Word · 40 KB

  • docx

    Objection handling guide

    Sales

    Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.

    10 sections · 9 tables
    Word · 39 KB

  • docx

    Five-email nurture sequence

    Sales

    Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.

    6 sections · 1 tables
    Word · 39 KB

Reporting

2
  • xlsx

    Monthly KPI dashboard

    Reporting

    8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.

    2 sheets · 9 columns · 14 rows
    Excel · 9 KB

  • docx

    Monthly client report template

    Reporting

    A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.

    7 sections · 2 tables
    Word · 39 KB

Checklists

6
  • pdf

    Campaign launch checklist

    Checklists

    Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.

    2 pages · 26 items
    PDF · 46 KB

  • pdf

    Ad account health checklist

    Checklists

    A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.

    2 pages · 22 items
    PDF · 46 KB

  • pdf

    Content production checklist

    Checklists

    Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.

    2 pages · 28 items
    PDF · 46 KB

  • pdf

    Ad and content compliance checklist

    Checklists

    10 sector-specific rules plus platform policy and data protection checks to run before every post.

    2 pages · 21 items
    PDF · 46 KB

  • pdf

    Monthly marketing audit

    Checklists

    An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.

    2 pages · 21 items
    PDF · 45 KB

  • pdf

    Social profile optimization checklist

    Checklists

    A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.

    2 pages · 18 items
    PDF · 45 KB

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