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SaaS and software: Content production and shoot day

49 items from the pre-shoot brief to the post-publish archive: demo account, screen-recording settings, founder and customer shoots, releases, and a blur sweep.

49 items6 groups15 minOctober 15, 2026

  • shoot day
  • screen recording
  • video
  • saas

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3 items open, 49 items in total. Members see the rest.

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The costliest mistakes in software video are a customer's name noticed on screen after the shoot and an interface that goes stale with the next release. This list covers what to check before, during, and after filming.

Pre-production and brief

8 items
  • The video has one written goal (signup, demo request, activation, or education), one next step, and one link.
  • Every line of the script has something on screen to match it, and no claim is spoken without being shown.
  • The workflow was run by hand end to end in the live product once, so no half-built feature or broken screen makes it into the shoot.

5 items more in this group for members.

46 items more for members

This item has 49 items in total. With a membership you see all of it and copy any line in one click.

  1. Demo account and screen-recording setup9 items
  2. Camera, sound, and office shots8 items
  3. Customer and field shoots8 items
  4. Editing, captions, and privacy sweep8 items
  5. Publishing and archive8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

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