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Restaurants and cafés: Content production and shoot day

A 53-item shoot-day checklist from pre-production and kitchen prep through dish and venue filming, edit approval, and publishing.

53 items6 groups20 minOctober 15, 2026

  • shoot day
  • checklist
  • video
  • restaurants

Preview

3 items open, 53 items in total. Members see the rest.

A shoot happens outside service hours and doesn't last long, so most of the decisions have to be made before it. Start this list a week before the shoot, and tick it again on the morning of and during the edit.

One week before

10 items
  • The list of dishes to shoot is approved by the chef, with prep time and shooting order written down for each.
  • The shoot is scheduled outside service hours (before opening or in the afternoon lull), and the kitchen and register staff were told.
  • Written image consent is collected from the staff who will appear; those who decline are marked as out of frame.

7 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Morning of the shoot: venue and kitchen9 items
  2. Dish and product shots10 items
  3. Venue, team, and sound8 items
  4. Edit and approval8 items
  5. Publishing and archive8 items

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Restaurants and cafés page
  • Copy template15 min

    16 copy and message templates for restaurants

    New dish caption

    {DISH} is on the menu this week. {INGREDIENT_STORY} Chef {CHEF_NAME} added it because {REASON}. Available for weekday lunch and dinner. Tap the link in our bio to book a table.

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    0-2sMaking the signature dish (30s)

    Close-up of the dish's strongest moment (sauce pour / sizzling pan). On-screen text: "How we make {DISH}"

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  • Message template20 min

    WhatsApp and DM replies

    Copy-and-fill booking form

    Hi {NAME}, welcome. To speed up your booking, just copy the lines below and fill them in: Full name: Date and time: Number of guests: Seating preference (garden / indoors): Notes (allergies, high chair, special occasion): As soon as your message comes in, we'll check the table and confirm within {CONFIRMATION_TIME}.

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    A 37-point restaurant marketing checklist

    • The Instagram bio shows the neighborhood, cuisine, hours, and a single booking method.
    • The bio link gets to the menu and booking in two taps.

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  • Hook bank12 min

    Reels and short-video openers

    That sizzle is the meat's first second in the pan. We wait 90 seconds to flip it.

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