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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Restaurants and cafés

1,128entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
191
scripts
90
checklist items
352
  • Copy template15 min

    16 copy and message templates for restaurants

    New dish caption

    {DISH} is on the menu this week. {INGREDIENT_STORY} Chef {CHEF_NAME} added it because {REASON}. Available for weekday lunch and dinner. Tap the link in our bio to book a table.

    16 templates · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    Copy-and-fill booking form

    Hi {NAME}, welcome. To speed up your booking, just copy the lines below and fill them in: Full name: Date and time: Number of guests: Seating preference (garden / indoors): Notes (allergies, high chair, special occasion): As soon as your message comes in, we'll check the table and confirm within {CONFIRMATION_TIME}.

    23 templates · 5 groupsMembers only

  • Script20 min

    10 video and phone scripts for restaurants

    0-2sMaking the signature dish (30s)

    Close-up of the dish's strongest moment (sauce pour / sizzling pan). On-screen text: "How we make {DISH}"

    10 scripts · 2 groupsMembers only

  • Checklist15 min

    A 37-point restaurant marketing checklist

    • The Instagram bio shows the neighborhood, cuisine, hours, and a single booking method.
    • The bio link gets to the menu and booking in two taps.

    37 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    That sizzle is the meat's first second in the pan. We wait 90 seconds to flip it.

    50 hooks · 5 groupsMembers only

  • Copy template20 min

    Caption templates

    Myth correction

    People say {MYTH}. In a kitchen, it works a little differently. {THE_FACT} We see it every day while making {DISH}: {KITCHEN_EXAMPLE}. If you try it at home, watch one thing: {TIP}. Questions? Leave them in the comments; Chef {CHEF_NAME} answers.

    20 templates · 5 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Review that names a dish

    {NAME}, your review got read out loud in the kitchen this morning. Chef {CHEF_NAME} was happiest about what you said about the {DISH}; {DISH_DETAIL} was added at the chef's insistence. The dish is on the menu through {PERIOD}. Hope to see you again.

    22 templates · 5 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sFour hours of soup, 30 sec

    6:30 a.m., a big pot on the stove, the wall clock in frame · ‘This soup starts 4 hours before service’ · ambient sound, no talking

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Campaign setup and launch

    • The business owns the ad account and the business portfolio; the agency and team members are added only as partners.
    • The Facebook Page and the Instagram account are connected to the ad account and selected as the ad identity.

    53 items · 6 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Why does the breakfast spread cost what it does? We go through where every dish on the table comes from.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Weekday breakfast

    Primary text: Breakfast without the Sunday line: we serve it every weekday, {BREAKFAST_HOURS}. On the plate: {BREAKFAST_ITEMS}, with the teapot refilled at your table. Good before work in {NEIGHBORHOOD} or for a morning meeting. Headline: Weekday breakfast, no line Description: Tap to book a table

    21 templates · 5 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Newsletter welcome email

    Subject: Welcome to our list, {NAME} Preview: Two emails a month at most: menu news and notes from the kitchen Hi {NAME}, Thanks for joining our list. We'll send you two emails a month at most: dishes joining the menu, themed-night dates, and notes from the chef. In the meantime, three things worth knowing: Bookings: {BOOKING_METHOD} Kitchen closes: {KITCHEN_CLOSE} The weekday lunch menu goes up on our profile every day at {MENU_TIME}. You can unsubscribe anytime with the link below. {SIGNATURE}

    21 templates · 6 groupsMembers only

  • Script35 min

    Video ad scripts

    Lunch menu, 15 sec

    directions taps · Get directions

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Content production and shoot day

    • The list of dishes to shoot is approved by the chef, with prep time and shooting order written down for each.
    • The shoot is scheduled outside service hours (before opening or in the afternoon lull), and the kitchen and register staff were told.

    53 items · 6 groupsMembers only

  • Hook bank12 min

    Myth and curiosity hooks

    Searing doesn't seal juices in. What it actually does is build color and flavor.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Turkish breakfast by area

    Headlines: {NEIGHBORHOOD} Turkish breakfast Book a breakfast spread Weekends from 8:30 a.m. A 14-dish breakfast table Tea refilled at your table Descriptions: A Turkish breakfast spread within walking distance. Book your weekend table on WhatsApp. Cheese from {CHEESE_SOURCE}, bread baked fresh each morning. Menu and prices online.

    21 templates · 6 groupsMembers only

  • Script30 min

    Story sequences

    Frame 1Morning opening, 6 frames

    6:30 a.m., a pot on the stove, the wall clock in frame · ‘{TIME} until opening’ · none

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Profile, website, and Google Business audit

    • The username and display name include the venue name and neighborhood, and the account turns up when you search the business name.
    • The bio states the neighborhood, cuisine, hours, and a single way to book.

    56 items · 6 groupsMembers only

  • Hook bank12 min

    Behind-the-scenes hooks

    When the produce supplier arrives, the first thing we check isn't the invoice. It's the bottom of the crate.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Homepage hero

    Headline: Your neighborhood kitchen in {NEIGHBORHOOD}: breakfast, lunch, and dinner Subheadline: We open at {OPENING_TIME}. The lunch menu changes every day, and dinner is by reservation. We're a {WALK_TIME}-minute walk from {LANDMARK}. Primary button: Book a table Secondary button: See the menu Line under the buttons: We also take bookings on WhatsApp: {WHATSAPP}

    25 templates · 5 groupsMembers only

  • Script35 min

    Sales call and voice message scripts

    Answering at the peak hour, 30 sec

    turn the call into a booking in 30 seconds · confirmation message

    20 scripts · 5 groupsMembers only

  • Checklist15 min

    Lead follow-up and sales process

    • A first-reply target is written down for service hours (for example, 15 minutes), and outside service hours the next-morning reply time is set.
    • WhatsApp, Instagram messages, phone calls, and web forms are tracked from a single list or a single inbox.

    50 items · 6 groupsMembers only

  • Hook bank12 min

    Seasonal and local hooks

    January: everyone's staying in after New Year's. A new reason for weekday evenings.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.