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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

31 itemsshowing 1–24

Schools and courses

1,077entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
175
scripts
83
checklist items
324
  • Copy template15 min

    16 copy and message templates for schools and courses

    Campus tour Reels caption

    The 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Message template22 min

    WhatsApp and DM replies

    Parent asking about the school

    Hello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.

    20 templates · 6 groupsMembers only

  • Checklist20 min

    Enrollment season marketing checklist

    • Open seats and enrollment targets by grade level are agreed in writing.
    • Tuition, installment, and early-enrollment terms are approved by leadership and kept in one document.

    36 items · 6 groupsMembers only

  • Copy template20 min

    Caption templates

    Weekly study plan

    A sample weekly study plan for {GRADE_LEVEL} students: {DAILY_TIME} every weekday, review on the weekend. {TEACHER_NAME} put it together, and every line notes why it's there. Save it and fill it in with your child on Monday evening. Curious how other families adapt it to their schedule? Tell us in the comments.

    20 templates · 5 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Review praising a teacher

    Thank you so much for your kind words. We'll pass your review on to the teacher and our {SUBJECT} department; it means a lot to the team when the effort in class gets noticed. Our door stays open in the new term too. The {SCHOOL} team

    20 templates · 6 groupsMembers only

  • Script35 min

    Reels and TikTok scripts

    0–3sFrom bus stop to school gate, 30s

    The bus door opens in the early morning light, shot from behind · “7:05 a.m.: first stop” · “One morning, from the bus's first stop to the school gate.”

    18 scripts · 5 groupsMembers only

  • Checklist20 min

    Campaign setup and launch

    • The ad account is connected to the school's Meta Business Manager, not to a personal profile.
    • The Business Manager has at least two full admins, one of them a school official.

    48 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Meta ad copy

    What tuition covers

    Primary text: When you compare two schools' tuition, make sure you're looking at the same line items. At {SCHOOL}, {GRADE_LEVEL} tuition includes {INCLUDED_ITEMS}. Paid separately: {EXTRA_ITEMS}. We hand you the written, line-by-line breakdown on the campus tour, or we can email it before your visit. Headline: See what tuition covers on one page Description: Book a campus tour

    20 templates · 6 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Welcome a new family

    Subject: Welcome to the {SCHOOL} family: what to know for the first week Dear {PARENT_NAME}, Enrollment for {STUDENT_NAME} is complete. Three things for the first week: 1. The first day of school is {DATE}; the bus will be at your door at {PICKUP_TIME}. 2. The homeroom teacher, {TEACHER_NAME}, will call you during the first week to introduce themselves. 3. The settling-in week schedule is attached; for the first two days, students leave at {EARLY_DISMISSAL}. For questions, reply to this email or call {PHONE}. {ADVISOR} {SCHOOL} Admissions

    20 templates · 6 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3sTuition scope, explainer, 15s

    Two schools' fee brochures side by side on a table · “Are you comparing the same things?” · “Before you compare two schools' tuition, check one thing.”

    18 scripts · 5 groupsMembers only

  • Checklist20 min

    Production and shoot day

    • The shoot day doesn't clash with exams, parent meetings, or ceremonies, and the vice principal approved the date.
    • The 6–10 shots to film are written on a shot list: gate, classroom, cafeteria, yard, teacher interview.

    48 items · 6 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Before you compare two schools' tuition, put these 6 items on the same line.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Preschool enrollment

    Ad group: Preschool enrollment Headlines (up to 30 characters): 1. Preschool in {DISTRICT} 2. Preschool campus tour 3. Meet our teachers 4. Tuition breakdown in writing 5. First-week settling-in plan 6. Garden and play areas 7. Bus and lunch details 8. Book a tour Descriptions (up to 90 characters): 1. See the classrooms, garden, and cafeteria in person. Tours take about 45 minutes. 2. We share what tuition covers in writing, line by line, during the tour. 3. Our teacher walks you through the first-week settling-in plan and daily routine.

    20 templates · 5 groupsMembers only

  • Script25 min

    Story sequences

    Frame 15 questions for a school visit

    Outside the school gate, a notebook in hand · ‘5 questions to ask on a school visit’

    18 scripts · 6 groupsMembers only

  • Checklist20 min

    Profile, website, and business profile audit

    • The profile name includes the school's name and type, like ‘School Name | Private School,’ and shows up in search.
    • The bio answers four questions (what, where, for whom, what's next) in 150 characters or fewer.

    48 items · 6 groupsMembers only

  • Hook bank10 min

    Myth and curiosity hooks

    A big campus doesn't mean a good school. On a tour, look inside the classroom.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    School hero

    Headline: Choosing a school for {GRADE_LEVEL}? See inside the classroom first Subhead: {SCHOOL} teaches {GRADE_LEVELS} in {DISTRICT}. Classes have {CLASS_SIZE} students at most, with a weekly parent report and counselor follow-up. Button 1: Plan a campus tour Button 2: See what tuition covers Under the buttons: Admissions calls you back the day you send the form.

    20 templates · 5 groupsMembers only

  • Script35 min

    Sales call, phone, and voicemail scripts

    Parent calling after an ad

    Opening (0–15s) · ‘{SCHOOL} admissions, this is {ADVISOR}, how can I help?’ If the caller mentions an ad: ‘Which video or post did you see, do you remember?’ (Log the source in the CRM.)

    20 scripts · 6 groupsMembers only

  • Checklist20 min

    Lead follow-up and enrollment process

    • Inquiries from forms, WhatsApp, calls, and Instagram DMs all land in one list (a CRM or a shared sheet).
    • A new inquiry sends an instant alert to the admissions team's phone and email; the alert goes to a group, not one person.

    48 items · 6 groupsMembers only

  • Copy template20 min

    Profile and business profile copy

    Private school bio

    {SCHOOL} | {DISTRICT} Preschool, elementary, and middle school Weekly parent reports, counselor follow-up Book a campus tour: link below

    20 templates · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.