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Enrollment season marketing checklist

36 items covering pre-season prep, online profiles, the ad account, content production, admissions follow-up, and compliance. Run through it before every enrollment window.

36 items6 groups20 minOctober 15, 2026

  • checklist
  • enrollment season
  • ads
  • compliance

Preview

3 items open, 36 items in total. Members see the rest.

For schools, enrollment season usually runs from December to April; for courses, it's the 4-6 weeks before each term. Open this list at least a month before the season and go through it with the admissions office and leadership.

Pre-season prep

6 items
  • Open seats and enrollment targets by grade level are agreed in writing.
  • Tuition, installment, and early-enrollment terms are approved by leadership and kept in one document.
  • Last season's forms, tours, and enrollments by channel have been pulled.

3 items more in this group for members.

33 items more for members

This item has 36 items in total. With a membership you see all of it and copy any line in one click.

  1. Profiles and website6 items
  2. Ad account7 items
  3. Content production6 items
  4. Admissions follow-up5 items
  5. Compliance and data6 items

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Schools and courses page
  • Copy template15 min

    16 copy and message templates for schools and courses

    Campus tour Reels caption

    The 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Message template22 min

    WhatsApp and DM replies

    Parent asking about the school

    Hello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.

    20 templates · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.

    50 hooks · 5 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Before you compare two schools' tuition, put these 6 items on the same line.

    50 hooks · 5 groupsMembers only