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Beauty brand marketing checklist

A 36-point checklist covering product and claims files, product pages, tracking, ad accounts, content production, and monthly reviews.

36 items6 groups20 minOctober 15, 2026

  • checklist
  • cosmetics
  • compliance

Preview

3 items open, 36 items in total. Members see the rest.

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Before you start with a new cosmetics client, finish the first section. Don't write ad copy until the claims and documentation file is ready.

Product and claims file

6 items
  • Each product's notification record with TITCK (Turkey's cosmetics regulator) and the responsible person's details are on file.
  • The existence of product safety reports has been confirmed with the manufacturer.
  • Documentation is on file for every claim used (tests, free-from, vegan, etc.).

3 items more in this group for members.

33 items more for members

This item has 36 items in total. With a membership you see all of it and copy any line in one click.

  1. Product pages6 items
  2. Tracking and feeds6 items
  3. Ad account6 items
  4. Content production6 items
  5. Monthly review6 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Cosmetics and personal care page

  • Copy template15 min

    14 copy and message templates for beauty brands

    Product page summary

    {PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step. Texture: {TEXTURE} Scent: {SCENT} Recommended skin type: {SKIN_TYPE} How to use: {DIRECTIONS} Period after opening: {PAO}

    14 templates · 4 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which product are you looking at, or can you tell me a little about what you're after? Send the product link and I'll write the ingredient list, size, and order of use right away.

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    One pump, one spoon, one precision scale: how much actually comes out?

    50 hooks · 5 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Hard to buy without knowing if it'll suit your skin, so here's the patch test, step by step.

    50 hooks · 5 groupsMembers only