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ChecklistAdvertising regulations

A 37-point marketing checklist for food brands

Checks for label and product prep, e-commerce and marketplaces, ads and tracking, shoot days, monthly reviews, and compliance.

37 items6 groups15 minOctober 15, 2026

  • checklist
  • e-commerce
  • compliance

Preview

3 items open, 37 items in total. Members see the rest.

Run the whole list when you take on a new food brand, then repeat the "Monthly review" and "Compliance" sections every month.

Product and label prep

6 items
  • You have the approved label file for every product (ingredients, net quantity, allergens, storage, producer).
  • Certificates behind organic, geographical-indication, or halal claims are current and on file.
  • Every batch has its lot number and production date logged.

3 items more in this group for members.

34 items more for members

This item has 37 items in total. With a membership you see all of it and copy any line in one click.

  1. E-commerce and marketplaces6 items
  2. Ads and tracking6 items
  3. Shoot day6 items
  4. Monthly review6 items
  5. Compliance7 items

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Food brands page
  • Copy template15 min

    15 copy and message templates for food brands

    Where it comes from

    {PRODUCT} is made by {PRODUCER} in {REGION}. {PRODUCTION_METHOD}. This batch was harvested on {HARVEST_DATE} and packed on {PACK_DATE}.

    15 templates · 6 groupsMembers only

  • Script20 min

    10 video and phone scripts for food brands

    0-2sField to jar (35s)

    Close-up of a filled jar or the most striking production moment. On-screen text: "How {PRODUCT} is made"

    10 scripts · 2 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to an ad click

    Hi {NAME}, thanks for your interest in {PRODUCT}. Two quick questions so I can suggest the right one: 1. Is it for you or a gift? 2. For how many people at the table, or in the household? Based on your answer, I'll suggest a size and write out the price, shipping days, and estimated delivery date in the same message.

    28 templates · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The sound of a jar seal breaking for the first time. Raw recording, nothing fixed.

    50 hooks · 5 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    ‘Is this price too high?’ I'm writing out what's in the jar, line by line.

    50 hooks · 5 groupsMembers only