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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

31 itemsshowing 1–24

Food brands

1,149entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
215
scripts
90
checklist items
349
  • Copy template15 min

    15 copy and message templates for food brands

    Where it comes from

    {PRODUCT} is made by {PRODUCER} in {REGION}. {PRODUCTION_METHOD}. This batch was harvested on {HARVEST_DATE} and packed on {PACK_DATE}.

    15 templates · 6 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to an ad click

    Hi {NAME}, thanks for your interest in {PRODUCT}. Two quick questions so I can suggest the right one: 1. Is it for you or a gift? 2. For how many people at the table, or in the household? Based on your answer, I'll suggest a size and write out the price, shipping days, and estimated delivery date in the same message.

    28 templates · 6 groupsMembers only

  • Script20 min

    10 video and phone scripts for food brands

    0-2sField to jar (35s)

    Close-up of a filled jar or the most striking production moment. On-screen text: "How {PRODUCT} is made"

    10 scripts · 2 groupsMembers only

  • Checklist15 min

    A 37-point marketing checklist for food brands

    • You have the approved label file for every product (ingredients, net quantity, allergens, storage, producer).
    • Certificates behind organic, geographical-indication, or halal claims are current and on file.

    37 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The sound of a jar seal breaking for the first time. Raw recording, nothing fixed.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Caption templates

    Crystallization explainer

    Did your honey crystallize? It hasn't gone bad. Crystallization is a natural process in many honeys: the sugars in the honey form crystals over time, and that alone isn't a sign of spoilage or additives. To bring it back, stand the jar with the lid on in warm water below 40°C (104°F). Don't boil the water. Signs of spoilage are different: {WARNING_SIGNS}. If you see one, write to us. Save this for the next time it crystallizes.

    25 templates · 6 groupsMembers only

  • Message template25 min

    Review and reputation replies

    Review praising a named product

    Thanks, {NAME}. We passed what you wrote about {PRODUCT} on to {PRODUCER}; we're delighted you liked this year's {HARVEST_MONTH} harvest. We'd suggest trying {USE_SUGGESTION}, too.

    24 templates · 6 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sFrom olive to bottle, 35 sec

    Crates of olives on the scale, the number climbing · ‘{KILOS} kilos of olives’ · ‘This morning {KILOS} kilos of olives hit the scale.’

    20 scripts · 5 groupsMembers only

  • Checklist22 min

    Campaign setup and launch

    • The brand owns the ad account and the business portfolio; the agency and team members are added only as partners.
    • The Page, the Instagram account, and the product catalog are in the same business portfolio.

    52 items · 6 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    ‘Is this price too high?’ I'm writing out what's in the jar, line by line.

    50 hooks · 5 groupsMembers only

  • Copy template30 min

    Meta ad copy

    Village to jar

    Primary text: From {VILLAGE}, by {PRODUCER}'s hands. This year's {PRODUCT} was picked in {HARVEST_MONTH}, and we filled it on {FILL_DATE}. The producer's name, region, and batch number are on the label. {WEIGHT} jar, {SHIPPING_INFO}. Headline: The producer's name is on the label Description: See the product page

    25 templates · 6 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Newsletter signup welcome email

    Subject: Welcome to the {BRAND_NAME} list, {FIRST_NAME} Hi {FIRST_NAME}, Thanks for joining the list. We'll send at most {COUNT} emails a month: new harvest news, producer stories, and recipes. The first piece of news: {FIRST_NEWS}. If you'd rather not get these emails, you can unsubscribe anytime at the link below: {UNSUBSCRIBE_LINK}. Your personal data is processed under the KVKK privacy notice: {KVKK_LINK}. {SIGNATURE}

    24 templates · 6 groupsMembers only

  • Script35 min

    Video ad scripts

    Origin and batch number, 15 sec

    product page visits · Learn more

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Content production and shoot day

    • The shoot is timed to a real moment on the production calendar (harvest, pressing, straining, or filling), planned without stopping production.
    • The shoot time, clothing, and who will appear on camera were settled with the producer.

    53 items · 6 groupsMembers only

  • Hook bank12 min

    Myth and curiosity hooks

    At tasting panels, olive oil is tasted from dark blue glasses so color can't sway the judgment.

    50 hooks · 5 groupsMembers only

  • Copy template30 min

    Google Ads and search copy

    Early-harvest olive oil

    Headlines: Early-harvest olive oil Olive oil from the producer Harvest date on the label Batch-numbered bottles Order olive oil online Descriptions: Picked in {HARVEST_MONTH}, pressed within {HOURS} hours. Batch and date are on the label. Glass or tin. Lab report sent on request, and shipping details are on the page.

    24 templates · 6 groupsMembers only

  • Script30 min

    Story sequences

    Frame 1Harvest morning, 6 frames

    6:00 a.m., rows of trees or the hive site, light fog · ‘Harvest morning in {REGION}’ · Location

    20 scripts · 5 groupsMembers only

  • Checklist22 min

    Profile, website, and Google Business audit

    • The username and display name include the brand name and the product category, and the account turns up when you search the brand name.
    • The bio states the region, the product type, the producer info, and a single way to order.

    51 items · 6 groupsMembers only

  • Copy template30 min

    Website and landing page sections

    Home page hero

    Headline: From the producer to the jar, with the name on the label Supporting text: Olive oil, honey, cheese, and winter pantry goods from {COUNT} small producers in {REGION}. Every jar carries the producer's name, harvest month, and batch number. Primary button: Browse products Secondary button: Meet the producers Trust line: {DELIVERY_TIME} delivery · Three layers of protection around glass jars · Shipping days are clear

    26 templates · 5 groupsMembers only

  • Script35 min

    Sales call and voice message scripts

    First call to a hotel buyer, 3 min

    learn about their breakfast product needs and get a day for a sample case · the sample delivery day

    20 scripts · 5 groupsMembers only

  • Checklist15 min

    Lead follow-up and sales process

    • A first-reply target is written down for working hours (for example, 30 minutes), and outside hours the next-morning reply time is set.
    • WhatsApp, Instagram messages, email, phone, and marketplace questions are tracked from a single list.

    51 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.