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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Tours and travel agencies

1,116entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
206
scripts
91
checklist items
324
  • Message template12 min

    16 message and copy templates for travel agencies

    First reply to a price question

    Hi {NAME}, {TOUR_NAME} is {PRICE} per person, including transport, {NIGHTS} nights' accommodation, and {INCLUDED_SUMMARY}. {KEY_EXCLUSION} isn't included. Tell me which departure date you're looking at and how many of you are coming, and I'll check availability right away.

    15 templates · 4 groupsMembers only

  • Checklist20 min

    A 36-point checklist for travel agencies

    • The day-by-day itinerary includes driving and walking times.
    • Included and excluded services are listed side by side on the page.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First message from an ad

    Hi {NAME}, this is {AGENT} from {AGENCY}. Thanks for your interest in our ad. To send you the right departure and price right away, I just need three things: which tour and date, how many of you there'll be, and whether anyone needs a single room.

    26 templates · 5 groupsMembers only

  • Script35 min

    Reels and TikTok scripts

    0–3sDriving and walking times, honestly (30s)

    A three-column table on screen (Day · Driving · Walking), the guide points to it · ‘{TOUR_NAME}: driving and walking, day by day’ · ‘How long are you on the road and on your feet each day on this tour? I'll give you the numbers.’

    20 scripts · 5 groupsMembers only

  • Checklist18 min

    Campaign setup and launch

    • The Facebook Page and ad account are registered to the agency's legal name, and the ad agency has separate, defined access.
    • The ad account's payment method, tax details, and monthly spending limit match the planned departure budget.

    48 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    5:30 a.m., the coach door opens and the first suitcase goes into the hold.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Meta ad copy

    What's included and what isn't

    Primary text: {TOUR_NAME} is {PRICE} per person, all mandatory fees included. Included: {INCLUDED_SUMMARY}. Not included: {EXCLUDED_SUMMARY}. We've written both side by side next to the day-by-day itinerary. If you have questions, message us on WhatsApp. Headline: What's included and what isn't Description: Per person, mandatory fees included

    21 templates · 5 groupsMembers only

  • Message template28 min

    Review and reputation replies

    Review praising the guide

    Hi {NAME}, thank you for the kind words. We shared what you wrote about {PRAISED_TOPIC} with our guide, {GUIDE_NAME}. It was a pleasure having you on the {TOUR_NAME} route. We hope to see you on the next one. {SIGNATURE}

    26 templates · 5 groupsMembers only

  • Script35 min

    Video ad scripts

    0–3sWhat's included and what isn't (30s)

    A printed itinerary on a desk, two highlighters in different colors · ‘{TOUR_NAME}: what's in, what's out?’ · ‘What does the {TOUR_NAME} price include, and what doesn't it? I'll tell you in thirty seconds.’

    20 scripts · 5 groupsMembers only

  • Checklist18 min

    Content production and shoot day

    • The tour and day to film were chosen, and the content list (itinerary, guide, inclusions, breaks, hotels) is written out with channel and length.
    • Each topic has two different hooks; because the tour won't revisit a stop, both can be cut from the same footage.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Brand search RSA

    Headlines (30 characters max): 1. {AGENCY} official site 2. A licensed travel agency 3. License no: {LICENSE_NO} 4. Day-by-day tour itineraries 5. Clear per-person prices 6. Inclusions listed plainly 7. Ask us on WhatsApp 8. Our {CITY} office is open Descriptions (90 characters max): 1. Itineraries and what's included or not are written side by side on our site. 2. Our license number is {LICENSE_NO}. Check it on TURSAB's lookup page. 3. Departure dates, fill, and the pre-contract information form on one page.

    24 templates · 5 groupsMembers only

  • Message template30 min

    Email and SMS templates

    Welcome to the newsletter

    Subject: Welcome, {NAME} Hi {NAME}, Thanks for signing up for the {AGENCY} newsletter. We'll send at most {FREQUENCY} emails a month: new routes, the departure calendar, and visa reminders. No sales pressure; every email links to the pre-contract information form and the full itinerary. You can leave the list at any time: {UNSUBSCRIBE_LINK}. Our license number is {LICENSE_NO}. {SIGNATURE}

    26 templates · 5 groupsMembers only

  • Script35 min

    Story sequences

    Frame 1New tour: a first look (6 frames)

    A blank map, the route line begins · ‘New route: {TOUR_NAME}’

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Profile, website, and Business Profile audit

    • The profile is verified, and the primary category is ‘Travel agency’ or ‘Tour operator,’ chosen to match what the business actually does.
    • Name, address, and phone match the website and TURSAB records character for character, and the profile name wasn't altered in a misleading way.

    48 items · 6 groupsMembers only

  • Hook bank11 min

    Myth and curiosity hooks

    Why is ‘a package tour means everything's included’ so often misunderstood?

    50 hooks · 5 groupsMembers only

  • Copy template28 min

    Website and landing page sections

    Home page hero

    Headline: See the itinerary day by day and the price by line item Subtext: {AGENCY} has run {REGION} tours for {YEARS} years. Every tour's day-by-day itinerary, what's included and what isn't, and the pre-contract information form are on the page before you buy. Button 1: See the departure calendar Button 2: Write on WhatsApp Trust line: License no. {LICENSE_NO} · Our {CITY} office is open

    22 templates · 5 groupsMembers only

  • Script38 min

    Sales call and phone scripts

    A tour inquiry call: the first 2 minutes

    Opening (0–10s) · ‘{AGENCY}, this is {NAME}. How can I help?’ · Write down the name and phone number.

    23 scripts · 5 groupsMembers only

  • Checklist18 min

    Lead follow-up and sales process

    • WhatsApp, Instagram DMs, forms, email, and phone inquiries are collected in one place, and no channel lives on a separate phone.
    • The first-reply target during business hours is written down, for example 10 minutes, with an after-hours greeting and a next-day time set.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Profile and business profile copy

    Culture tour agency

    Licensed travel agency · No. {LICENSE_NO} Culture tours, day-by-day itineraries Inclusions and exclusions in writing DM ‘itinerary’ for the plan

    24 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.