ChecklistAdvertising
Tours and travel agencies: Campaign setup and launch
A 48-point list covering accounts and access, tracking, audiences, creative, departure-based budget, and the first 72 hours. Run through it before a tour campaign goes live.
48 items6 groups18 minOctober 15, 2026
- checklist
- campaign setup
- meta ads
- tours
Go through the list in order before a tour campaign goes live, and finish the last section within three days of launch. Because budget changes with the departure date and with fill, evaluate the campaign departure by departure.
Accounts, Page, and access
- The Facebook Page and ad account are registered to the agency's legal name, and the ad agency has separate, defined access.
- The ad account's payment method, tax details, and monthly spending limit match the planned departure budget.
- The agency license number and legal name are written in the Page's About section and in the ad account's business information.
5 items more in this group for members.
45 items more for members
This item has 48 items in total. With a membership you see all of it and copy any line in one click.
- 02Tracking and measurement8 items
- 03Audiences and targeting8 items
- 04Creative and copy8 items
- 05Budget and departure-based structure8 items
- 06Launch day and the first 72 hours8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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