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Dietitians and nutrition: Campaign setup and launch

53 items across account, policy, pixel, targeting, creative, and budget for a dietitian's campaign, checked off before launch against weight and body-image policies.

53 items6 groups20 minOctober 15, 2026

  • checklist
  • campaign setup
  • meta
  • weight policy

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3 items open, 53 items in total. Members see the rest.

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Check these items off one by one before a dietitian's campaign goes live; the list works for Meta and Google Ads together. Because of weight and body-image policies, diet ads get stricter scrutiny than ordinary health ads: if an item can't be checked, keep the campaign in draft until it can.

Account, access, and ownership

9 items
  • Business Manager has two admins: the dietitian and a second authorized person from the practice. No single-person access remains.
  • The payment method is the dietitian's or the practice's own card; the billing name matches the diploma and tax record.
  • Instagram, the Facebook page, and the WhatsApp Business number sit in one Business Manager, owned by the dietitian, not the agency.

6 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Policy and compliance pre-check10 items
  2. Pixel, CAPI, and conversions9 items
  3. Audiences, location, and targeting8 items
  4. Creative and copy9 items
  5. Budget, capacity, and launch day8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Dietitians and nutrition page

  • Copy template15 min

    16 copy and message templates for dietitians

    Practical tip post

    The question I hear most about {TOPIC}: "{QUESTION}" Short answer: {SHORT_ANSWER} One step to try at home: {STEP} This is general information. If you have a health condition, take medication, or are pregnant, build your plan with your dietitian and your doctor. {DIETITIAN}, {TITLE}

    16 templates · 6 groupsMembers only

  • Script20 min

    9 video and call scripts for dietitians

    0–3sWhy I don't give banned-food lists (40s)

    "I don't give my clients banned-food lists." On screen: Why no bans?

    9 scripts · 2 groupsMembers only

  • Message template22 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, thank you for writing to {PRACTICE}. I'm {DIETITIAN}. We start with a short intro session: we talk through your daily routine and expectations and see together whether we're a fit. Two quick questions: 1. Would you prefer to meet online or in person? 2. Which days and times work for you? No need to write any weight or lab information.

    24 templates · 6 groupsMembers only

  • Checklist25 min

    Dietitian marketing checklist

    • The diploma, title, and certificates are collected in one folder, and all copy is written against them.
    • The Instagram bio has the title, city, online counseling info, and one link; no phrases like "guaranteed weight loss" or "the best."

    40 items · 6 groupsMembers only