ChecklistAdvertising
Cosmetics and personal care: Campaign setup and launch
51 items to check before a Meta and Google campaign goes live: account and claims file, catalog and feed, pixel and CAPI, audiences, creative, budget, and launch day.
51 items6 groups20 minOctober 15, 2026
- campaign
- launch
- meta
- google ads
- beauty
Tick these items off one by one before a new cosmetics campaign goes live. The list covers Meta and Google together. In cosmetics, an ad is more often rejected over a single sentence than over settings, which is why the claims file comes first. If an item can't be ticked, keep the campaign in draft.
Account, policy, and claims file
- The ad account, Page, Instagram account, and catalog sit in the same Business Manager, and the payment method, currency (TRY), and time zone are correct.
- The reasons for previously rejected ads are in a table, with ‘personal attributes,’ ‘misleading claim,’ and ‘health’ rejections tagged separately.
- Every claim used in the campaign (tests, ‘free from,’ vegan, SPF) has a document on file, and any sentence without one was cut from the copy.
5 items more in this group for members.
48 items more for members
This item has 51 items in total. With a membership you see all of it and copy any line in one click.
- 02Catalog, feed, and Merchant Center9 items
- 03Pixel, CAPI, and measurement8 items
- 04Audiences and exclusions7 items
- 05Creative and copy10 items
- 06Budget, structure, and launch day9 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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