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ChecklistAdvertising

Online courses and coaching: Campaign setup and launch

A 55-point checklist for tracking, audiences and funnel, creative, signup and checkout, budget, and the first seven days, built for workshop, course, and coaching campaigns. Every item has a yes-or-no answer.

55 items6 groups22 minOctober 15, 2026

  • campaign
  • launch
  • checklist
  • online courses

Preview

3 items open, 55 items in total. Members see the rest.

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Go through this from top to bottom before you launch a new workshop, course, or coaching campaign. If a single link in the chain from ad to signup to checkout is broken, the budget goes to waste; any item you can't tick is a gap to close before launch.

Account, domain, and tracking

11 items
  • The ad account is under the instructor's or company's name, the payment method is verified, no more than two people hold the admin role, and any agency has access as a partner.
  • The domain is verified in Meta Business Manager, and the signup, sales, and thank-you pages all sit under it.
  • The Meta pixel is on the signup, sales, checkout, and thank-you pages, and Events Manager shows events from the last 24 hours.

8 items more in this group for members.

52 items more for members

This item has 55 items in total. With a membership you see all of it and copy any line in one click.

  1. Audiences and funnel structure8 items
  2. Creative and ad copy10 items
  3. Signup page, form, and checkout flow10 items
  4. Budget, structure, and placements8 items
  5. Launch day and the first seven days8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Online courses and coaching page

  • Copy template16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Message template24 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {ADVISOR} from the {COURSE_NAME} team. Thanks for writing. So I can give you the right info, two quick questions: where are you stuck most with {TOPIC} right now? And how many hours a week can you realistically set aside? Based on your answers, I'll send the course or program that fits and its curriculum right away.

    26 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    What happens when you leave out the last argument of VLOOKUP? I'll show you on screen.

    50 hooks · 5 groupsMembers only