Online courses and coaching
Course creators, coaches and paid communities.
The library for Online courses and coaching
1,168hooks, templates, scripts and checklist items
- Hooks495
- Templates215
- Scripts97
- Checklist items361
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
This is the mistake everyone makes in their first week learning {TOPIC}.
- Copy templateMeta ad: webinar sign-up: If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you.
- Script0-3s · A wrong example on screen. On-screen text: "Everyone does this when learning {TOPIC}."
- ChecklistThe first screen says who the course is for and what you can do when you finish.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list45 Reels and ad hooks for course creators and coaches
45 hooks · 5 groupsThis is the mistake everyone makes in their first week learning {TOPIC}.
Reels and short-video openers
50 hooks · 5 groupsWhat happens when you leave out the last argument of VLOOKUP? I'll show you on screen.
Objection and hesitation hooks
50 hooks · 5 groupsWhy does the course cost what it costs? I'm writing it out line by line.
Myth and curiosity hooks
50 hooks · 5 groupsLeaving the course running in the background doesn't count as learning. Here's what it does do.
Process and behind-the-scenes hooks
50 hooks · 5 groupsHow do I validate a course idea before I build it? The first three steps.
Seasonal, calendar, and local hooks
50 hooks · 5 groupsThe three checkpoints I built into the course so January starters don't quit in February.
Ad headlines and first lines
50 hooks · 5 groupsIn the free workshop, we spend 45 minutes building {OUTPUT} together. Sign up at the link.
Carousel covers and post titles
50 hooks · 5 groupsSeven steps to clean data in Excel: from raw table to report
Story, poll, and live-session openers
50 hooks · 5 groupsToday's one task: {TASK}. If you have fifteen minutes, start.
Message and email openers
50 hooks · 5 groupsHi {FIRST_NAME}, thanks for writing about {COURSE}. First, a question: where are you stuck most with {TOPIC}?
Copy templates6
Open Copy template items in the list15 copy and message templates for selling courses
15 templates · 4 groupsMeta ad: webinar sign-up: If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you.
Caption templates
24 templates · 5 groupsThe most common mistake: The mistake I see most when people learn {TOPIC}: {MISTAKE}.
Meta ad copy
25 templates · 5 groupsFree live workshop: Primary text: When people learn {TOPIC}, most start by watching; I like to start by doing.
Google Ads and search copy
26 templates · 4 groupsRSA: online Excel course: Headlines:
Website and landing page sections
24 templates · 5 groupsHero: course sales page: Headline: Learn {TOPIC} with assignments and feedback
Profile and business profile copy
22 templates · 5 groupsBio: course instructor: I teach {TOPIC} | {YEARS} years
Message templates3
Open Message template items in the listWhatsApp and DM replies
26 templates · 5 groupsFirst message from an ad: Hi {FIRST_NAME}, this is {ADVISOR} from the {COURSE_NAME} team. Thanks for writing. So I can give you the right info, two quick questions: where are you stuck most with {TOPIC} right now? And how many hours a week can you realistically set aside? Based on your answers, I'll send the course or program that fits and its curriculum right away.
Review and reputation replies
25 templates · 5 groupsReview praising the instructor: Hi {FIRST_NAME}, thank you for your kind words. We were so glad to read that {REVIEW_DETAIL}; we've shared it with {INSTRUCTOR}. If you get stuck on a next step in the course, the community channel is always open. {SIGNATURE}
Email and SMS templates
28 templates · 6 groupsFree resource delivery email: Subject: The only thing to do in your first 10 minutes
Scripts5
Open Script items in the list9 short video and call scripts for instructors
9 scripts · 2 groups0-3s · A wrong example on screen. On-screen text: "Everyone does this when learning {TOPIC}."
Reels and TikTok scripts
19 scripts · 5 groups0–3s · Excel screen, a VLOOKUP formula showing #N/A, cursor on the error cell · Why does VLOOKUP error out? · ‘The cause fits in one sentence.’
Video ad scripts
22 scripts · 4 groups0–3s · A phone calendar, a weekly plan · How does the course work in a week? · ‘Let me show you the weekly flow in 15 seconds.’
Story sequences
22 scripts · 5 groupsFrame 1 · The course platform's login screen · Everything you can look at before you buy the course
Sales call and voice message scripts
25 scripts · 6 groups0–15s · ‘Hi {FIRST_NAME}, this is {ADVISOR} from {INSTRUCTOR_NAME}'s team. You registered for the {WORKSHOP_TOPIC} workshop. Do you have two minutes?’ · Call only people who left their number with permission
Checklists7
Open Checklist items in the listA 36-point checklist for course sales and launches
36 items · 6 groupsThe first screen says who the course is for and what you can do when you finish.
Campaign setup and launch
55 items · 6 groupsThe ad account is under the instructor's or company's name, the payment method is verified, no more than two people hold the admin role, and any agency has access as a partner.
Content production and shoot day
55 items · 6 groupsEach lesson to be filmed has a one-sentence goal written down, and anything that doesn't serve it was cut from the script.
Profile, sales page, and site audit
53 items · 6 groupsThe first screen states who the course is for, what it teaches, and what you'll have at the end.
Lead follow-up and sales process
54 items · 6 groupsRequests from signup forms, DMs, WhatsApp, email, and phone land in one place (a CRM or shared sheet), with the source field filled in.
Weekly and monthly performance review
55 items · 6 groupsThe same sheet opens every Monday morning, with last week's signups, attendance, sales page visits, checkouts started, and purchases side by side.
Ad rules, platform policy, and KVKK
53 items · 6 groupsNo ad, caption, cover image, or sales page line promises income, earnings, ‘quit your job’, ‘passive income’, or results ‘in X days’.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Four Meta ads for a free webinar sign-up
ChatGPTMeta ads
You are a copywriter who writes ads for online course creators. Write 4 Meta ads for {INSTRUCTOR}'s free webinar, "{WEBINAR_TITLE}," on {DATE}. Details…
- New
Course ads that sell the skill, not an income claim
ClaudeAd copy
You are a copywriter who writes ads for education products and stays away from hype. Write 6 ads for {COURSE}. Details: - Concrete things a graduate can do…
- New
Ad calendar and budget for a launch window
GeminiMeta ads
You are a media planner who runs cohort-based course launches. Build a launch ad plan for {COURSE}. Details: - Timeline: warm-up {WARMUP_DATES}, free event…
- New
Retargeting sequence for lead magnet downloads
ChatGPTMeta ads
You are a performance marketer who builds ad funnels for educators. Create the ad sequence to run for 21 days to people who downloaded the free resource…
- New
A talk-to-camera ad in the instructor's own voice
ClaudeAd copy
You are a script writer for ads instructors film themselves. Write 3 talk-to-camera scripts, 30-40 seconds each, for {INSTRUCTOR}'s {COURSE} ad. Details: - The…
- New
Five objection ads for sales page visitors who didn't buy
ChatGPTMeta ads
You specialize in objection-handling ads for online course sales. Write 5 ads for people who visited the {COURSE} sales page but didn't buy, each answering one…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 9 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and program.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, program, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's programs, process steps and the questions students ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 15 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, program and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 18 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to enrollment confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 40 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 39 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 46 KBpdf Ad and content compliance checklist
Checklists
10 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 21 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Everything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.