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ScriptAdvertising

Online courses and coaching: Video ad scripts

15- and 30-second script pairs for explainer, creator-style, and FAQ ads, plus retargeting, corporate training, and coaching. No income or job promises and no fake urgency.

22 scripts4 groups34 minOctober 15, 2026

  • scripts
  • video ads
  • 15 sec
  • 30 sec

Preview

1 script open, 22 scripts in total. Members see the rest.

15- and 30-second script pairs for video ads: explainer, creator-style, and FAQ ads, plus retargeting, corporate training, and coaching. The 15-second version is written for Story and Reels placements, and the 30-second version for the feed and retargeting.

Explainer ads

6 scripts

How the course works in a week (15 sec)

  1. 0–3sVisual: A phone calendar, a weekly planOn screen: How does the course work in a week?Voice: ‘Let me show you the weekly flow in 15 seconds.’
  2. 3–8sVisual: Quick cuts: a lesson screen, an assignment upload, a live sessionOn screen: 2 lessons · 1 assignment · 1 live sessionVoice: ‘Two short lessons, one assignment, one live session.’
  3. 8–12sVisual: The feedback screenOn screen: Written feedback on your assignmentVoice: ‘Your assignment gets written feedback.’
  4. 12–15sVisual: Logo and curriculum pageOn screen: Curriculum and sample lesson at the link

5 scripts more in this group for members.

21 scripts more for members

This item has 22 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Creator-style ads6 scripts
  2. FAQ and objection ads6 scripts
  3. Retargeting, corporate, and coaching4 scripts

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Online courses and coaching page
  • Copy template16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Message template24 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {ADVISOR} from the {COURSE_NAME} team. Thanks for writing. So I can give you the right info, two quick questions: where are you stuck most with {TOPIC} right now? And how many hours a week can you realistically set aside? Based on your answers, I'll send the course or program that fits and its curriculum right away.

    26 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    What happens when you leave out the last argument of VLOOKUP? I'll show you on screen.

    50 hooks · 5 groupsMembers only