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Psychologists and therapy: Video ad scripts

15- and 30-second versions of ten ad concepts: explainers, creator-style clips shot by the team, FAQs, and service-specific videos. 20 scripts, no clients, no reenactments.

20 scripts4 groups30 minOctober 15, 2026

  • scripts
  • video ads
  • meta
  • online therapy

Preview

1 script open, 20 scripts in total. Members see the rest.

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Vertical video ad scripts for Meta and TikTok. The 15-second version of each concept is built for Reels and Stories placements, the 30-second version for Feed. None of them asks a question that assigns the viewer a condition, shows a client, or reenacts a session.

Explainers

6 scripts

The first step can be small (15s)

  1. 0–3sVisual: A phone vibrating on a table, close-upOn screen: No need to wait until you feel readyVoice: “You don't have to feel ready to start therapy.”
  2. 3–11sVisual: The practitioner by the window turns to cameraOn screen: 10–15-minute intro call · not therapyVoice: “The first step is a 10–15-minute phone call. You decide how much to share.”
  3. 11–15sVisual: The practice entrance and signOn screen: {PRACTICE} · {CTA}Voice: “Whether you go on from there is entirely up to you.”

5 scripts more in this group for members.

19 scripts more for members

This item has 20 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Creator-style (shot by someone on the team)4 scripts
  2. FAQ format4 scripts
  3. Service-specific ads6 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Psychologists and therapy page

  • Hook bank10 min

    45 hooks for therapists

    Anxiety is basically an alarm system. The problem isn't the alarm, it's the setting.

    45 hooks · 5 groupsMembers only

  • Copy template15 min

    16 copy and message templates for a therapy practice

    Psychoeducation post

    {CONCEPT} is often misunderstood. In short: {ONE_LINE_DEFINITION} In daily life it can look like this: {EXAMPLE_SITUATION} Noticing it isn't a diagnosis. It just means knowing what to look for. If you'd like to talk about it one on one, you can request an intro call through the link in the profile. {PRACTITIONER}, {TITLE}

    16 templates · 6 groupsMembers only

  • Checklist25 min

    Therapy practice marketing checklist

    • The practitioner's diploma title, training, and certificates are collected in one folder, and all copy is written against that list.
    • The Instagram bio has the title, city, online session info, and one link; no inflation like "best" or "expert."

    40 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, thank you for writing to the {PRACTICE} team. I'm {COORDINATOR}, the client coordinator. To find the right practitioner for you, we start with a short intro call; it isn't therapy, just a chance to meet. Two quick questions: 1. Is the support for you, for you as a couple, or for your child? 2. Do you prefer online or in person? No need to write any details.

    22 templates · 5 groupsMembers only

  • Script20 min

    9 video and call scripts for therapists

    0–3sWhen should you start therapy? (40s)

    practitioner, close-up. Voice: "Don't wait for everything to get really bad before starting therapy." On screen: When should you start?

    9 scripts · 2 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The most-used thing in a therapy room isn't the tissue box. Let me show you.

    50 hooks · 5 groupsMembers only