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Real estate: Video ad scripts

23 scripts of 15 and 30 seconds for sale, rental, owner, development, and foreign-buyer ads, in explainer, creator-style, and FAQ formats.

23 scripts6 groups30 minOctober 15, 2026

  • video ads
  • scripts
  • meta
  • real estate

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1 script open, 23 scripts in total. Members see the rest.

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Vertical (9:16) video ads of 15 and 30 seconds for Meta and YouTube. Each script opens in the first 3 seconds with one concrete fact, works with the sound off (it carries on-screen text), and ends on a single action. The facts in the video must match the ad copy and the listing page exactly.

Ads for homes for sale

4 scripts

Hard facts (15s)

  1. 0–3sVisual: The door opens and the camera walks straight to the living-room windowOn screen: {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · floor {FLOOR}Voice: ‘{NEIGHBORHOOD}: {NET_SQM} square meters net, {ORIENTATION}-facing.’
  2. 3–9sVisual: Kitchen, main bedroom, and balcony in three fast cutsOn screen: Building fees {FEES} · Price {PRICE}Voice: ‘Building fees are {FEES}, asking price {PRICE}. Every measurement is in the listing.’
  3. 9–13sVisual: The agent on the balcony, street behindOn screen: Photos and floor plan in the listingVoice: ‘All the photos and the floor plan are on the listing page.’
  4. 13–15sVisual: End cardOn screen: Message us for a viewing · {AGENCY} · Authorization certificate no: {LICENSE_NO}Voice: ‘Message us to book a viewing.’

3 scripts more in this group for members.

22 scripts more for members

This item has 23 scripts in total. With a membership you see all of it and copy any line in one click.

  1. For owners: valuation and listings4 scripts
  2. Rental ads3 scripts
  3. Developments and foreign buyers4 scripts
  4. Creator style: the agent talks to the camera4 scripts
  5. FAQ and objection formats4 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Real estate page

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only