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Schools and courses: Video ad scripts

18 video ad scripts for Meta and TikTok in 15s and 30s versions: enrollment, exam prep, language, art, and summer school, in explainer, creator-style, and FAQ formats.

18 scripts5 groups30 minOctober 15, 2026

  • scripts
  • video ads
  • meta
  • parents

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1 script open, 18 scripts in total. Members see the rest.

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15- and 30-second video ad scripts for Meta and TikTok in three formats: explainer, creator-style, and FAQ. Each line is a time range with the visual, on-screen text, and voice written separately; the last line is always the call to action.

School enrollment and campus

4 scripts

Tuition scope, explainer, 15s

  1. 0–3sVisual: Two schools' fee brochures side by side on a tableOn screen: “Are you comparing the same things?”Voice: “Before you compare two schools' tuition, check one thing.”
  2. 3–9sVisual: A pen marks the meals, bus, and books lines on a breakdownOn screen: “Meals · bus · books · study hall”Voice: “Are meals, the bus, books, and study hall included, or billed separately?”
  3. 9–13sVisual: A one-page breakdown with the {SCHOOL} logoOn screen: “What's included, on one page”Voice: “Ours fits on one page, line by line.”
  4. 13–15sVisual: Campus entranceOn screen: “Ask for the breakdown”Voice: “Send us a message to get it.”

3 scripts more in this group for members.

17 scripts more for members

This item has 18 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Exam prep4 scripts
  2. Language courses4 scripts
  3. Art, music, and summer school3 scripts
  4. Open house, FAQ, and early enrollment3 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Schools and courses page

  • Copy template15 min

    16 copy and message templates for schools and courses

    Campus tour Reels caption

    The 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Checklist20 min

    Enrollment season marketing checklist

    • Open seats and enrollment targets by grade level are agreed in writing.
    • Tuition, installment, and early-enrollment terms are approved by leadership and kept in one document.

    36 items · 6 groupsMembers only

  • Message template22 min

    WhatsApp and DM replies

    Parent asking about the school

    Hello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.

    20 templates · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.

    50 hooks · 5 groupsMembers only